Behind every strong campaign is a simple truth: people engage with what they understand. No matter how creative or clever a message is, if it’s hard to read, it won’t connect. That’s why readability and accessible copy are things we … Read article
FERNDALE, Mich., September 5, 2025 – Brogan & Partners wins two awards at the Summit International Awards. The winners were chosen from thousands of entries from 20 different countries to recognize creative excellence and set a benchmark for distinction in the … Read article
In today’s digital landscape, social media isn’t just about showing up, it’s about standing out. And by studying what brands across our clients’ industries are sharing, we discovered some key trends, tactics and takeaways – all of which can help … Read article
Advertising doesn’t exist in a vacuum — every message lands in the context of someone’s lived experience. That’s why content and trigger warnings have entered the conversation. Content warnings can provide empathetic warnings to audiences before interacting with topics that … Read article
FERNDALE, Mich., June 5, 2025 – Brogan & Partners is proud to announce it has won two Telly awards. The Telly Awards showcases the best work annually created in television and video across all screens. The award show receives over 12,000 entries globally from 6 … Read article
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natural fit. Our government marketing work … Read article
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a group as diverse as our population. Especially when it … Read article
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavior change requires research into the psychology … Read article
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between government services and resources to the people who need … Read article
Madison Knapp was recently promoted to Account Manager. Madison joined Brogan & Partners as an intern in 2022 while she finished her last semester at Sienna Heights University. We quickly realized that Madison belonged on the Brogan team, and we … Read article
Lacey Davidson was recently promoted to Account Director. She joined Brogan & Partners in 2023 as an Account Manager and currently works on multiple agency clients including Wayne County Department of Health, Human & Veteran Services, Michigan Hospitality Foundation, Common … Read article
I have a confession. I’m an armchair quarterback. Not of the big football game that shall not be named due to copyright reasons. But of the television commercials of that big game. As Brogan’s Creative Director for over 20 years, … Read article