Weekly Recap – March 15, 2019

Creep Facebook paid mobile users to install a data-collecting app. Facebook was secretly paying mobile users ages 15 to 35 to share their phone data and web activity through a Facebook Research app. T … Read more

Influencer marketing on a budget.

Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissanc … Read more

Weekly Recap – March 8, 2019

Data Divide Americans want better digital privacy but aren’t willing to pay for it. According to a study by the Center for Data Innovation, Americans want stricter data privacy but not if it comes wit … Read more

Weekly Recap – March 1, 2019

Challenged Competitors and consumers scrutinize Chevy spot. Consumer skepticism toward marketing is increasing, and Chevy’s recent ad debacle isn’t helping. The car company recently pulled its latest … Read more

How to leverage Instagram Influencers to boost brand popularity.

They’re largely responsible for Instagram’s popularity—which is about 100 million users deep in the U.S. alone. They can take an obscure brand to trendy and convince new audiences to trial. They lift … Read more

Weekly Recap – February 22, 2019

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

“Sparking Joy” has sparked a consumer lifestyle revolution.

“Human beings can only truly cherish a limited number of things at one time,” explains Marie Kondo, author of the life-changing book, The Life-Changing Magic of Tidying Up. If you haven’t read the boo … Read more

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Weekly Recap – February 8, 2019

Cash Out Paying in cash is on the decline, at least for affluent consumers. Fewer Americans overall are paying with cash, according to a recent Pew Research Center survey. In a typical week, 29% of th … Read more

Weekly Recap – February 1, 2019

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

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