Becky Robertson

Partner, Media Director

Suppose, for a moment, you were to find yourself hopelessly lost in a strange city. You’d want Becky at your side. In no time, she’d analyze the situation from all angles, formulate a strategy for getting where you want to be, negotiate the best rate to get you to your goal destination, deliver you safely and evaluate her performance. That’s what she does every day. She finds the best way to get clients where they need to be. As Media Director, Becky is the navigator on clients such as the Michigan Department of Health and Human Services, Frankenmuth Insurance, Tapper’s Jewelry, Delta Dental of Michigan and Office of Highway Safety Planning.

Before coming to Brogan, Becky also navigated the big agencies like Doner, Bozell and BBDO. She has overseen a budget of $40 million for Chrysler and Jeep and she knows how to get the most bang out of any budget. Even her own. Once you meet her, you will see why. She always looks fabulous, but never pays retail.

Becky earned a Bachelor of Arts Degree in communication from Western Michigan University.

When she's not media-tasking, she is multi-tasking being a wife, mother, skier, biker, church usher and expert gardener.

Becky's Blog Posts...

Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. According to a recent...
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. He was one of the lucky...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.