Abigail McGrath

Abigail McGrath

Associate, Senior Copywriter

Abigail has two passions in life – creating French pastry and writing. If she had pursued patisserie instead of prose, Brogan would be missing one terrific copywriter. . . and Abigail would probably be at least 30 pounds heavier. So we like to think of it as a win-win for everyone.

Abigail majored in English with a side dish of marketing at the University of Michigan, and well before she graduated she was already cooking up copy for Spoon University, a website for food lovers. Some of her articles generated over 100,000 unique visits to the site, and were picked up by USA Today, Buzzfeed and Huffington Post. When it comes to powerful writing, clearly Abigail is no cream puff.

After graduation, she lost no time securing a summer copywriting internship at Berline Group, and then a full-fledged copywriter gig at Know Advertising in Royal Oak. Looking for a greater creative challenge, Abigail then came to interview with Brogan & Partners in the summer of 2016. It was obvious to us that we’d struck gold: a young writer who already had proven experience, killer ideas and the ability to provide us with pastries. Hiring her was a no-brainer.

Today, Abigail is a seasoned Senior Writer and turns out batches of innovative ideas and breakthrough concepts for the Michigan Department of Health and Human Services, Frankenmuth Insurance, the Michigan Department of Natural Resources, the Scleroderma Foundation Michigan Chapter and Jewish Family Service, among others. In her spare time, she and her college sweetheart/hubby have a ball cheering the maize and blue on to victory.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.