Ellyn Davidson's blog

Weekly Recap - December 16, 2016

Remember Apple’s spot “Taylor vs. Treadmill?” Or Jeep’s “Portraits?” As 2016 is winding down, Adweek is counting down the top ten ads that debuted this year. Digiday is naming 2016 the year of the emoji. They were all over our...Read more

Weekly Recap - December 9, 2016

2016 continues to be a big year for Instagram. The platform reached more than 500 million Instagrammers and debuted a shiny new interface. And they aren’t stopping there. This week Instagram announced an update to the comment section. Now users...Read more

Weekly Recap - December 2, 2016

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded content—video for sure—but they’ll make like a...Read more

Weekly Recap - November 24, 2016

Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing quite a stir for...Read more

Weekly Recap - November 18, 2016

Is it us or is it beginning to look a lot like the holidays already? Otherwise known as “Christmas Creep,” marketers are already debuting their holiday ads, deals and marketing campaigns for the season. From Starbucks’ red cups to Macy’s...Read more

Weekly Recap - November 11, 2016

Scroll. Tap. Click. Shop? Yes, it’s true. Instagram announced they will be rolling out a new feature to let brands and businesses tag their products in posts, linking them to the product page and onto the retailer’s website for purchase...Read more

Weekly Recap - November 4, 2016

Let’s take a poll…are you prepared for Black Friday shopping? A. Yes. B. No. C. I’m still eating leftover Halloween candy. Don’t fret, Mashable has four things every customer should know, well in advance. And if you think you’re going...Read more

Weekly Recap - October 28, 2016

Is your brand authentic? Does it have the right tone? Social Times has a few pointers. Meanwhile HubSpot presents a list of brands that are peppering their content marketing strategy with empathy. And have you noticed video views on Snapchat...Read more

Weekly Recap - October 21, 2016

With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so much more than just posting...Read more

Weekly Recap - October 14, 2016

Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are we. Take a look. DETAILS,...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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