Ellyn Davidson's blog

Weekly Recap - March 4, 2016

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before buying your ticket. And don’t forget Pinterest. It’s still...Read more

Weekly Recap - February 26, 2016

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt engagement. But what about a branded filter? Snapchat is launching...Read more

Weekly Recap - February 19, 2016

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In fact, they expect it. What’s...Read more

Weekly Recap - February 12, 2016

This just in–Twitter’s new algorithm is here and it’s making waves. Notice anything new? (Hint: it’s the timeline) You need to opt-in to update. Notice anything else on social? Instagram now supports multiple accounts, making it easier for users to...Read more

Weekly Recap - February 5, 2016

We know the Broncos and Panthers are ready for the big game this Sunday, but are brands? Adweek sat down with creative directors from across the country and identified five key trends to look out for during Super Bowl 50...Read more

Weekly Recap - January 29, 2016

Snapchat! Snapchat! Read all about it! Or rather read NewsCred’s infographic about it. With over 100 million daily active users, Snapchat is prime real estate for brands. Other territory involves Twitter, Instagram and Facebook (which now has more than 1.59...Read more

Weekly Recap - January 22, 2016

Fact: Eighty-two percent of smartphone users consult their devices when shopping at a store. Mobile also wins the most likely to be clicked award for search. What’s next? Social Media Times has some ideas. Attention community managers: It’s time to...Read more

Weekly Recap - January 15, 2016

Want to boost engagement with your digital audience this year? Try influencers. The authenticity they wield can make them powerful brand advocates. Audiences trust influencers, and they come with an enthusiastic and often considerable social presence. Speaking of social, are...Read more

Weekly Recap - January 8, 2016

2016 is officially here, and there is a lot to look forward to. For starters, a little birdy said that Twitter just may be increasing their character limit per tweet. Yes, that’s right! Instead of 140 characters, tweets could possibly...Read more

Weekly Recap - January 1, 2016

Happy New Year! And what a year it has been. From all those memorable real time marketing opportunities to advertising made public on Instagram, 2015 was full of big moments. Taking note, Digiday compiled 2015’s greatest hits on Twitter and...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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