Ellyn Davidson's blog

Weekly Recap - April 8, 2016

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with their latest update. Using artificial intelligence, Facebook’s...Read more

Weekly Recap - April 1, 2016

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instagrammers. So many ways to...Read more

Weekly Recap - March 25, 2016

Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? Instagram’s algorithm will affect more than...Read more

Weekly Recap - March 18, 2016

Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’s cat singing karaoke. Meanwhile BuzzFeed...Read more

Weekly Recap - March 11, 2016

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magnets. Show me the diversity, consumers say. And be...Read more

Weekly Recap - March 4, 2016

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before buying your ticket. And don’t forget Pinterest. It’s still...Read more

Weekly Recap - February 26, 2016

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt engagement. But what about a branded filter? Snapchat is launching...Read more

Weekly Recap - February 19, 2016

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In fact, they expect it. What’s...Read more

Weekly Recap - February 12, 2016

This just in–Twitter’s new algorithm is here and it’s making waves. Notice anything new? (Hint: it’s the timeline) You need to opt-in to update. Notice anything else on social? Instagram now supports multiple accounts, making it easier for users to...Read more

Weekly Recap - February 5, 2016

We know the Broncos and Panthers are ready for the big game this Sunday, but are brands? Adweek sat down with creative directors from across the country and identified five key trends to look out for during Super Bowl 50...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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