Ellyn Davidson's blog

Weekly Recap - September 30, 2016

Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s no surprise marketers are looking to...Read more

Weekly Recap - September 23, 2016

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile app speed, accessibility and...Read more

Weekly Recap - September 16, 2016

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the brand. And with the new iOS update, brands even want...Read more

Weekly Recap - September 9, 2016

Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether different arena, your brand should be utilizing...Read more

Weekly Recap - September 2, 2016

Back to school! That explains the BOGO bonanza. But Adweek says it’s also prime time for brands to connect with college students. Just think of the possibilities. Like a Snapchat geofilter. According to Social Times, Snapchat has revamped this feature,...Read more

Weekly Recap - August 26, 2016

Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-happy generation today. Boomers are increasingly banking by mobile...Read more

Weekly Recap - August 19, 2016

Pinterest has finally launched promoted video pins. How Pinteresting? The social network ran alpha tests with 12 partners and found that promoted videos delivered “significant brand lift metrics.” But what kind of videos will have the most pull among consumers?...Read more

Weekly Recap - August 12, 2016

Where do you go to get inspiration? Or an idea of the current trends? According to Social Times, there is no better tool that social media for content creators. In fact, nearly 40 percent of respondents bought a product because...Read more

Weekly Recap - August 5, 2016

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The new feature will appear at the top of newsfeeds...Read more

Weekly Recap - July 29, 2016

Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 percent thought that brands that used emojis...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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