Ellyn Davidson's blog

Weekly Recap - January 8, 2016

2016 is officially here, and there is a lot to look forward to. For starters, a little birdy said that Twitter just may be increasing their character limit per tweet. Yes, that’s right! Instead of 140 characters, tweets could possibly...Read more

Weekly Recap - January 1, 2016

Happy New Year! And what a year it has been. From all those memorable real time marketing opportunities to advertising made public on Instagram, 2015 was full of big moments. Taking note, Digiday compiled 2015’s greatest hits on Twitter and...Read more

Weekly Recap - December 18, 2015

It’s the most wonderful time of the year. We’re making a list and checking it twice. We’re gonna find out which brands are haughty and nice. That’s right. 2015 listicles are coming to town. There’s also a lot of crystal...Read more

Weekly Recap - December 11, 2015

Targeting Millennials? Don’t over-generalize. Keep in mind this generation is 80 million people large. They are not all the same—like how they engage in social media, how they make purchasing decisions or how many apps they have on their smartphones?...Read more

Weekly Recap - December 4, 2015

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing the list as more brands gearing up to test...Read more

Weekly Recap - November 27, 2015

Ready, steady, go. Is your website ready for Black Friday? Last year, $1.5 billion in sales were generated on Black Friday. Want a piece of that? Review Hubspot’s seven quick and dirty tips for getting your online house in order...Read more

Weekly Recap - November 20, 2015

Black Friday will be knee-deep in Millennials. Social Media Times says 95 percent prefer to wrap up their lists before they run out of Thanksgiving leftovers. They’re in good company. Nearly half of all shoppers say they’ll stick a fork...Read more

Weekly Recap - November 13, 2015

Not sure how to describe that frock you found on the net? Pinterest is on it. Its new search tool lets you search and purchase by image. Is it a Sabrina or Sweetheart neckline? No matter. Pic, search Pins and...Read more

Weekly Recap - November 6, 2015

Snap. Post. Optimize. Repeat. No this isn’t a Vidal Sassoon advert for shiny locks. But it is the perfect formula for an Instagram ad. How do we know? The Social Media Times #infographic, for starters. Hey, who put that hashtag...Read more

Weekly Recap - October 30, 2015

Brace yourself trick-or-treaters: The Halloween haul may be more Willy Wonka than Nestle. Consumers aren’t feeling terribly confident, eMarketer reports. So expect to hear a little more boo-hoo than boo come Saturday. But fear not little goblins. By the time...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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