Ellyn Davidson's blog

Weekly Recap - June 3, 2016

Are you listening? Spotify will now let brands sponsor curated playlists. The platform announced last week that they will be working with advertisers to drive streams to a playlist through native promotion, brand marketing and social media. Is Instagram part...Read more

Weekly Recap - May 27, 2016

Shake it up. Shake it up. That’s how Millennials at SMBs are approaching marketing. Gone are the days when word of mouth marketing was all you needed. Now, social media marketing is just as important. In fact, 84 percent are...Read more

Weekly Recap - May 20, 2016

You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afraid to unsubscribe. Try a lighter touch...Read more

Weekly Recap - May 13, 2016

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visual content to stand out...Read more

Weekly Recap - May 6, 2016

This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your brand ride the carousel? Meanwhile, should Facebook...Read more

Weekly Recap - April 29, 2016

Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and budget woes. Many brands are turning to consumer-generated...Read more

Weekly Recap - April 22, 2016

Let’s talk video. Instagram launched :60 video, but are users really watching it? And since ad money isn’t coming yet on Facebook, the platform is considering testing commercials right in the live stream. Are you prepared? Or are you still...Read more

Weekly Recap - April 15, 2016

Did you use a mobile app today? Was it a financial app? According to eMarketer, roughly 30 percent of financial companies do NOT have a mobile app. That’s like a social platform saying, “We don’t have an algorithm.” Speaking of,...Read more

Weekly Recap - April 8, 2016

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with their latest update. Using artificial intelligence, Facebook’s...Read more

Weekly Recap - April 1, 2016

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instagrammers. So many ways to...Read more


Subscribe to RSS - Ellyn Davidson's blog

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us