Becky Robertson

Partner, Media Director

Suppose, for a moment, you were to find yourself hopelessly lost in a strange city. You’d want Becky at your side. In no time, she’d analyze the situation from all angles, formulate a strategy for getting where you want to be, negotiate the best rate to get you to your goal destination, deliver you safely and evaluate her performance. That’s what she does every day. She finds the best way to get clients where they need to be. As a media director, Becky is the navigator on such clients such as Michigan Department of Community Health, The HoneyBaked Ham Company and North Carolina Department of Health and Human Services.

Before coming to Brogan, Becky also navigated the big agencies like Doner, Bozell and BBDO. She has overseen a budget of $40 million for Chrysler and Jeep and she knows how to get the most bang out of any budget. Even her own. Once you meet her, you will see why. She always looks fabulous, but never pays retail.

Becky earned a Bachelor of Arts Degree in communication from Western Michigan University.

When she's not media-tasking, she is multi-tasking being a wife, mother, skier, biker, church usher and expert gardener.

Becky's Blog Posts...

Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. According to a recent...
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. He was one of the lucky...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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