Triangle Chapter of the American Marketing Association elects Julie Hayworth-Perman as secretary.

[Research Triangle Park, NC] - Research Triangle Park, NC- The Triangle Chapter of the American Marketing Association (AMA) elected Julie Hayworth-Perman as its secretary. An account director at Brogan & Partners Convergence Marketing in Cary, Julie will be an asset to the Triangle AMA. Her drive and dedication will help the organization further its goal and objectives.

Chartered in 1981, the Triangle AMA boasts more than 350 members from executives and small business owners to student members at area universities. The AMA hosts regular events throughout Raleigh-, Durham and Research Triangle Park allowing members to interact with marketers throughout RTP as well as central and eastern North Carolina. Julie has previously served on the Triangle AMA Collegiate Relations Committee.

At Brogan, Julie has worked with clients like the Greater Raleigh Convention & Visitors Bureau, the North Carolina Department of Health & Human Services, Gilbarco Veeder-Root and Environmental Health Perspectives.

Before joining Brogan & Partners, Julie gained her industry savvy during her years at several local agencies. She managed PR, creative and financials for high-profile clients in health care and retail.

Brogan & Partners has more than two decades of experience, ranging from tourism to health care marketing, providing clients with long-term partnerships built on marketing, branding, strategy and creativity.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners names Scott Werner managing partner.

[Birmingham, MI] - Longtime agency partner Scott Werner takes the reins this week as Managing Partner at Brogan & Partners Convergence Marketing, part of the award-winning firm's practice of rotating the key position among top management.

Werner takes over for Maria Marcotte who served as managing partner over the last year. Marcotte will continue her role as agency partner and chief operating officer.

Werner is now responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. He'll report to the chairman on a daily basis and the Board of Directors quarterly.

"Scott started as an unpaid intern fresh out of college 16 years ago and we have all watched his entrepreneurial flair ignite over the years," said Marcie Brogan, CEO of Brogan & Partners. "I am happy we persuaded Scott to take a well-deserved turn in the managing partner hot seat."

A proud alumnus of Eastern Michigan University, Werner joined Brogan & Partners in 1992 and quickly rose through the ranks, earning a promotion to agency partner in 1998.

"I'm excited about the next challenge," said Werner. "We have one of the most strategic and creative marketing teams anywhere. I look forward to helping our business grow and continuing to provide unmatched marketing results that help our clients grow their businesses too."

Scott lives in Birmingham with his wife, 2 sons and dog Lucy.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners names Julia Shea as partner.

Shea Leads The Agency's Award-Winning Healthcare Division

[Birmingham, MI] - Brogan & Partners Convergence Marketing has named a new partner - Julia Shea, who leads the agency's wildly successful Healthcare Division.

"Julia knows healthcare marketing from the inside out," said Marcie Brogan, CEO of Brogan & Partners. "In addition to agency experience, Julia was marketing director at two New England hospitals, making her an ideal partner to lead our new Healthcare Division."

Shea has long served Brogan's healthcare clients with award-winning marketing strategy and account management, helping the agency earn the prestigious Healthcare Marketing Report Award and The Mercury Award, among others. Brogan & Partners boasts over 20 years of frontline healthcare marketing experience, providing clients with long-term partnerships built on marketing, brand building, strategy and creativity.

"We do a diversity of healthcare marketing, which gives a nice base for each of our clients," said Shea. "We have a truly unique work environment at Brogan that inspires great creative and great long-term marketing partnerships for our clients."

The agency's first healthcare client was the Henry Ford Hospital, and today over 40% of Brogan & Partners' clients are in the healthcare field - including St. John Health, Genesys Health System, Molina Healthcare, American College of Healthcare Executives, Blue Care Network, Michigan Department of Community Health, and the North Carolina Department of Health and Human Services.

Shea graduated with a BA in Advertising and Graphic Design from Michigan State University. Before her career with Brogan & Partners, she worked as media planner and account executive for a variety of healthcare clients, including Borgess Medical Center in Kalamazoo, MI. She operated her own healthcare marketing consulting business, and was the Marketing Director for Baystate Medical Center in Springfield, Massachusetts.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan's Jim Tobin featured panelist at Raleigh marketing forum.

Raleigh, NC - Jim Tobin, partner at Raleigh-based Brogan & Partners, will be a featured panelist this Wednesday, May 16 at the WRAL Studios for a lunch seminar on the best practices in email marketing.

Tobin is known for turning sometimes mundane and muddled messages into real marketing results for clients. He opened Brogan's Raleigh office in late 2000, and quickly grew it into one of the ten largest advertising agencies in the Triangle. The agency offers a wide array of communication solutions, including marketing, advertising, digital and public relations.

"Email marketing can be tricky stuff," Tobin said. "A lot of people see promise in the low cost and immediate returns of email marketing, but it's not that simple. It should be a good discussion."

Tobin is also the immediate past president of the Triangle American Marketing Association, which grew to over 300 members for the first time when he was president.

To learn more about best marketing practices, or to view the latest Brogan Survey on hot issues in North Carolina, please visit www.brogan.com.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partner's share expertise in e-mail marketing.

Jim Tobin, agency partner, chosen as panelist

Raleigh, NC - Jim Tobin, partner at Brogan & Partners Convergence Marketing, will provide his perspective on the best practices of email marketing at the Triangle Interactive Marketing Association Seminar, this Wednesday at WRAL studios.

One of four panelists chosen, Tobin will bring years of experience in the industry, and his specific experience implementing e-mail marketing campaigns for the firm's North Carolina clients.

"I'm honored to have been chosen to speak," said Tobin, partner for Brogan & Partners. "Since our agency has integrated e-mail marketing into many of our campaigns, I hope to shed some light on the good and yes, even the ineffective practices that I've learned along the way."

Tobin opened the North Carolina office of Brogan in late 2000, and quickly grew it into one of the ten largest advertising agencies in the Triangle. Currently he manages and works with wide-ranging clients such as Gilbarco Veeder-Root, Quintiles, the State of North Carolina, and Greater Raleigh CVB, to name a few.

"Just because email marketing is an attractive, inexpensive medium - doesn't mean it is suited for every client," said Tobin. "This panel will be a discussion of not only how it works - but how and when it is most effective."


About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 60 employees and consultants. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Birmingham, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted one of the Best Places to Work by both Triangle Business Journal and Crain's Detroit Business, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked among the Top Ten advertising agencies in the Triangle Business Journal's Book of Lists.

 

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Brogan & Partners promotes three employees.

Birmingham, MI - Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted three employees to Senior Associate. The announcement was made by Managing Partner, Maria Marcotte.

New Associates:
-Sofiya Frenkel, CFO, has been with the agency for 9 years and resides in the city of Bloomfield Hills, MI.
-Vong Lee, art director, has been with the agency for 11 years and resides in the city of Warren, MI.
- Melissa Weber, senior copywriter, has been with the agency for 6 years and resides in the city of Royal Oak, MI.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners promotes five employees.

Birmingham, MI -- Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted four employees to Associates and one to Senior Associate. The announcement was made by Managing Partner, Deidre Bounds.

New Associates:
-Jo Lynn Agee, media buyer, has been with the agency for 5 years and resides in the city of Detroit, MI.
-Julie Hayworth-Perman, account executive, has been with the agency for 1½ years and resides in the city of Holly Springs, NC.
- Micci Lasser, senior media buyer, has been with the agency for 5 years and resides in the city of Rochester, MI.
- Katrina McGarty, media buyer, has been with the agency for 4 years and resides in the city of Ypsilanti, MI.

New Senior Associate:
-Brandi Royal, account executive, has been with the agency for 6 years and resides in the city of Durham, NC.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners names new managing partner.

Birmingham, MI -- Maria Marcotte has been named Managing Partner at Brogan & Partners Convergence Marketing as part of the award-winning agency's practice of rotating the key position among top management.

Marcotte is responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. The previous Managing Partner, Deidre Bounds, will now oversee the Digital, PR, and Healthcare departments.

"The concept of rotating our managing partner strengthens the agency," said Marcie Brogan, CEO of Brogan & Partners. "Maria has really ramped up the agency's new business brigade. In just the first month under her leadership as managing partner, the agency has won two new accounts, earned a new assignment from an existing client and is already a finalist in several upcoming pitches."

Marcotte will report to the chairman on a daily basis and report to the Board of Directors quarterly. She will also continue to serve as the COO and on the Board of Directors. Marcotte has been with Brogan & Partners for 17 years. She resides in the city of Birmingham, MI with her cat Merle and three stuffed birds.

"Each of us in senior management has a different perspective and a unique skill set to bring to this role," said Marcotte. "It is a great model for depth and diversity, and real strength in the leadership of an organization."

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners participates in career mentorship.

Birmingham, MI -- February break is a busy time for the "Career Mentorship" enrichments. Careers in Medicine will meet on February 19, 20, and 21; Careers in Law will meet on February 20, 22 and 23; Careers in Applied Science will meet on February 19 and 21; and Careers in Marketing and Advertising will meet on February 20, 21 and 22. Complete schedules with all the details will be emailed and distributed to the students very soon.


Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners adds ACHE to client list.

Birmingham, MI -- Managing Partner, Deidre Bounds at Brogan & Partners Convergence Marketing, has announced that the agency has been hired by The American College of Healthcare Executives (ACHE) to develop and implement a marketing communications plan. The plan will aim to position and grow membership for the Fellow of American College of Healthcare Executives (FACHE) credential, which signifies board certification in healthcare management.

"ACHE fits right into our healthcare expertise," said Deidre Bounds. "It will be an honor to work with the leading national association for high level healthcare executives."

The American College of Healthcare Executives is an international professional society of more than 30,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Leadership, which draws more than 4,000 participants each year. ACHE is also known for its journals, the Journal of Healthcare Management and Frontiers of Health Services Management and its magazine, Healthcare Executive, as well as ground-breaking research, career development and public policy programs.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners adds new partner, Laurie Hix.

Birmingham, MI -- Brogan & Partners Convergence Marketing recently promoted Creative Director, Laurie Hix, to partner. As Creative Director she oversees Brogan & Partners' entire creative department.

"Laurie began her award-winning advertising career as an intern with Brogan. It's only fitting that her career has now come full-circle," said Deidre Bounds, managing partner of Brogan & Partners. "Her leadership ability and creative thinking makes her a great asset to our management team."

Hix earned a Bachelor of Art degree in American Studies from the University of Notre Dame in South Bend, Indiana. She has collaborated with many other Detroit ad agencies, including Campbell-Ewald, Leo Burnett, J. Walter Thompson and Doner on accounts ranging from Chevrolet to Pizza Hut. Her creative work has earned her dozens of industry awards. Hix lives in Beverly Hills, MI with her husband, Steve Hix, and their two daughters.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brandi Royal transfers to Brogan & Partners NC office.

[Cary, NC]- Brogan & Partners Convergence Marketing announced today that Brandi Royal has transferred from the firm's Michigan office to its Cary office. She joins the North Carolina office as an Account Supervisor.

"Brandi's regional and national account management experience will be put to good use advising our increasing number of clients," said Jim Tobin, partner and manager of the North Carolina Office. "She's done great work for us in Michigan, and we're really happy she agreed to make the move to North Carolina.

"She is an experienced Account Supervisor and marketing strategist who has worked with clients including the MEAC Basketball Tournament, Comcast, AAA, CAPE Health Plan, and the North Carolina Department of Health and Human Services. She worked for the InterOne Marketing Group on the DaimlerChrysler account before joining Brogan & Partners," Tobin said.

Brogan & Partners has added several new clients in 2006, creating the need for an additional senior level account person.

Brogan & Partners is an award-winning convergence marketing company that combines online strategies, conventional advertising, public relations and other communications vehicles. A Triangle Business Journal top-10 agency, Brogan & Partners is headquartered in Michigan, with a full service office in Research Triangle, and affiliates in Chicago, Ann Arbor and Silicon Valley. Brogan & Partners specializes in high tech, b2b, tourism, economic development, auto-related, government and healthcare industries.

 

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