Brogan & Partners promotes three employees.

Birmingham, MI - Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted three employees to Senior Associate. The announcement was made by Managing Partner, Maria Marcotte.

New Associates:
-Sofiya Frenkel, CFO, has been with the agency for 9 years and resides in the city of Bloomfield Hills, MI.
-Vong Lee, art director, has been with the agency for 11 years and resides in the city of Warren, MI.
- Melissa Weber, senior copywriter, has been with the agency for 6 years and resides in the city of Royal Oak, MI.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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PrintSurge launches new website and innovative direct marketing program.

Morrisville, NC- PrintSurge Inc., a digital on-demand printing and direct mail marketing company, announced today the launch of Market-To-1, an interactive direct marketing tool that helps businesses reach customers with personalized messages. The company worked with Brogan & Partners Convergence Marketing to launch the new product through design of a new website and self-applied use of the new technology.

"Market-To-1 is a compelling new way to make direct marketing personal and actionable," said Greg Card, PrintSurge CEO. "We've built an on-ramp for interactive marketing to occur - in a totally unexpected format."

The goal of the campaign is to introduce marketers to a new way to build relationships with their prospects by combining Personalized Landing Pages TM, custom targeted direct mail, and graphic display of key messages.

Brogan & Partners provided website development and design services. "We're pleased to assist PrintSurge with brand and service awareness and look forward to seeing the return they get on this program," said Jim Tobin, partner in charge of the North Carolina operation for Brogan & Partners.

With over 18 years of experience, PrintSurge is the marketer's trusted partner for driving sustainable and valuable customer relationships by delivering on-demand printing and innovative direct mail that gets results. For more information, visit their Website at www.printsurge.com.

Brogan & Partners Convergence Marketing, established in 1984, is a $75 million convergence marketing firm with 55 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, creative development and conceptualization, production supervision, design and graphic services, media planning and buying, public relations and digital services. The firm has offices in Birmingham, Michigan and Raleigh, North Carolina, with service offices in Washington DC and Naples, Florida. The company has been voted One of the Best Places to Work, a Workplace of Tomorrow, and a High-Performance Workplace.

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Brogan & Partners promotes five employees.

Birmingham, MI -- Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted four employees to Associates and one to Senior Associate. The announcement was made by Managing Partner, Deidre Bounds.

New Associates:
-Jo Lynn Agee, media buyer, has been with the agency for 5 years and resides in the city of Detroit, MI.
-Julie Hayworth-Perman, account executive, has been with the agency for 1½ years and resides in the city of Holly Springs, NC.
- Micci Lasser, senior media buyer, has been with the agency for 5 years and resides in the city of Rochester, MI.
- Katrina McGarty, media buyer, has been with the agency for 4 years and resides in the city of Ypsilanti, MI.

New Senior Associate:
-Brandi Royal, account executive, has been with the agency for 6 years and resides in the city of Durham, NC.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners names new managing partner.

Birmingham, MI -- Maria Marcotte has been named Managing Partner at Brogan & Partners Convergence Marketing as part of the award-winning agency's practice of rotating the key position among top management.

Marcotte is responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. The previous Managing Partner, Deidre Bounds, will now oversee the Digital, PR, and Healthcare departments.

"The concept of rotating our managing partner strengthens the agency," said Marcie Brogan, CEO of Brogan & Partners. "Maria has really ramped up the agency's new business brigade. In just the first month under her leadership as managing partner, the agency has won two new accounts, earned a new assignment from an existing client and is already a finalist in several upcoming pitches."

Marcotte will report to the chairman on a daily basis and report to the Board of Directors quarterly. She will also continue to serve as the COO and on the Board of Directors. Marcotte has been with Brogan & Partners for 17 years. She resides in the city of Birmingham, MI with her cat Merle and three stuffed birds.

"Each of us in senior management has a different perspective and a unique skill set to bring to this role," said Marcotte. "It is a great model for depth and diversity, and real strength in the leadership of an organization."

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners participates in career mentorship.

Birmingham, MI -- February break is a busy time for the "Career Mentorship" enrichments. Careers in Medicine will meet on February 19, 20, and 21; Careers in Law will meet on February 20, 22 and 23; Careers in Applied Science will meet on February 19 and 21; and Careers in Marketing and Advertising will meet on February 20, 21 and 22. Complete schedules with all the details will be emailed and distributed to the students very soon.


Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners adds ACHE to client list.

Birmingham, MI -- Managing Partner, Deidre Bounds at Brogan & Partners Convergence Marketing, has announced that the agency has been hired by The American College of Healthcare Executives (ACHE) to develop and implement a marketing communications plan. The plan will aim to position and grow membership for the Fellow of American College of Healthcare Executives (FACHE) credential, which signifies board certification in healthcare management.

"ACHE fits right into our healthcare expertise," said Deidre Bounds. "It will be an honor to work with the leading national association for high level healthcare executives."

The American College of Healthcare Executives is an international professional society of more than 30,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Leadership, which draws more than 4,000 participants each year. ACHE is also known for its journals, the Journal of Healthcare Management and Frontiers of Health Services Management and its magazine, Healthcare Executive, as well as ground-breaking research, career development and public policy programs.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners participates in career mentorship.

Raleigh, NC -- Brogan & Partners Convergence Marketing announced today the hiring of Chris Morse as account coordinator, part of several recent moves to help the agency manage a growing client base.

Morse will work primarily with the agency's largest client in the North Carolina office, the National Institute of Environmental Health Sciences (NIEHS), as well as the North Carolina Association of Nurse Anesthetists (NCANA), and the North Carolina Department of Health and Human Services.

"Chris is a terrific addition to our agency," said Jim Tobin, partner and manager of the Raleigh office. "He's the ultimate team player who brings a fresh perspective and a real spirit of enthusiasm."

A Massachusetts native, Morse obtained his bachelor's degree in Corporate Communication from Elon University with a minor in Sociology. He worked this past year with NPO North Carolina Campus Compact at UNC Chapel Hill in addition to many leadership experiences, including a stint as Student Body President at Elon.

Brogan & Partners added several new clients in 2006, creating the need for additional support. Brandi Royal transferred to the Raleigh office from Detroit as account supervisor, and the firm recently hired Fred Hartman as Director of Public Relations, among other hires.

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Birmingham, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted one of the Best Places to Work by Triangle Business Journal and Crain's Detroit Business, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked among the Top Ten advertising agencies in the Triangle in the Triangle Business Journal's Book of Lists.

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Brogan & Partners adds new partner, Laurie Hix.

Birmingham, MI -- Brogan & Partners Convergence Marketing recently promoted Creative Director, Laurie Hix, to partner. As Creative Director she oversees Brogan & Partners' entire creative department.

"Laurie began her award-winning advertising career as an intern with Brogan. It's only fitting that her career has now come full-circle," said Deidre Bounds, managing partner of Brogan & Partners. "Her leadership ability and creative thinking makes her a great asset to our management team."

Hix earned a Bachelor of Art degree in American Studies from the University of Notre Dame in South Bend, Indiana. She has collaborated with many other Detroit ad agencies, including Campbell-Ewald, Leo Burnett, J. Walter Thompson and Doner on accounts ranging from Chevrolet to Pizza Hut. Her creative work has earned her dozens of industry awards. Hix lives in Beverly Hills, MI with her husband, Steve Hix, and their two daughters.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Former Easley Press Secretary to head Brogan & Partners public relations practice.

Fred Hartman to Leave State Government After Six Years

[Raleigh, NC] - Fred Hartman, former press secretary to Governor Mike Easley and current executive director of the state advertising and communications agency for North Carolina, will leave government in early January to join Brogan & Partners Convergence Marketing as Director of Public Relations, the firm announced today.

Hartman served as Easley's press secretary from 2001 until June of 2003. At that time he was appointed by the Governor to revitalize the state's in-house advertising and communications agency, officially known as the Agency for Public Telecommunications. In that role, Fred has driven a 700% increase in revenue for the organization by providing services to other agencies within state and federal government.

"Fred has a rare combination of depth of experience in public relations and great relationships with the media, along with a true entrepreneurial spirit," said Jim Tobin, partner in charge of the North Carolina operation for Brogan & Partners. "We're just thrilled to have him on our team to provide leadership for such an important practice area for us."

Hartman will be busy managing public relations clients and staff in both Brogan's Raleigh office and in Brogan's office in suburban Detroit. Brogan & Partners was formed in 1984 as an advertising agency, but added public relations services in 1990 and digital marketing services in 1996.

"I'm blessed to have been part of first the Hunt Administration and now six years with the Easley Administration," said Hartman. "I'm indebted to Governor Easley for the opportunities and hopefully I've added some value during my tenure. This opportunity presented itself suddenly and it was just clear that it represented the next step for me. Brogan has a great reputation in both North Carolina and Michigan, which was certainly one of the attractions."

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Birmingham, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted one of the Best Places to Work by both Triangle Business Journal and Crain's Detroit Business, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked among the Top Ten advertising agencies in the Triangle in the Triangle Business Journal's Book of Lists.

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Brogan & Partners Convergence Marketing lands HoneyBaked Ham account.

Birmingham, MI -- Deidre Bounds, Managing Partner at Brogan & Partners Convergence Marketing, has announced that the firm has been contracted by The HoneyBaked Ham Company, the nation’s leading retailer of spiral-sliced and glazed gourmet hams. As agency of record, Brogan will provide advertising, public relations, marketing and online marketing services for the 54 stores in the company’s seven-state Michigan division. The region includes Michigan, Texas, Illinois, Indiana, Washington, Pennsylvania and Oklahoma.

“We are excited to partner with The HoneyBaked Ham Company,” said Bounds. “This company has been established as a thriving retailer for decades. We are proud to provide our services to aid its future success.”

About The HoneyBaked Ham Company:
Founded in 1957 by Harry J. Hoenselaar, The HoneyBaked Ham Company is nation’s number one gourmet ham retailer. The company has more than 350 stores in 38 states and offers a full line of gourmet meats, side dishes, condiments, soup mixes, deserts and catering options in addition to its Authentic HoneyBaked Ham. Its four national divisions in Detroit, Cincinnati, Boston and Atlanta are each owned and operated by a descendant of the company’s founder. The HoneyBaked Ham Company has use the same curing, smoking and glazing process that customers have come to know for 40 years. The Authentic HoneyBaked Hams are available only at retail stores owned by The HoneyBaked Ham Company, HoneyBaked Express locations and through mail order. For more information, please visit http://www.honeybakedham.com.

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Detroit, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted One of the Best Places to Work, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked seventh largest advertising agency in the Triangle in the Triangle Business Journal’s Book of Lists 2005

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Brogan & Partners two-day spooktacular agency treats media reps and kids to Halloween festivities.

Birmingham, MI -- Brogan & Partners Convergence Marketing hosted their annual Media Treats party on Wednesday, October 25th, honoring the representatives they work with from various media outlets. Media representatives were treated to food, drinks and fortunetellers. The purpose of the party is to show how much the agency appreciates working with the stations to negotiate media buys for their clients.

"We're fortunate enough to work with media representatives that give us beyond-the-call-of-duty service and our Media Treats party is our way of saying thanks," said Misi McClelland, Partner and Media Director at Brogan & Partners.

The day after the Media Treats party, the agency kids are invited to the agency for an afternoon of food, fun, and candy.

"We like to show our families how much we appreciate their support by inviting them to our agency for some Halloween fun," said Scott Werner, Partner and Account Director at Brogan & Partners. "It's a wonderful opportunity for us to let our kids run around and trick or treat in a safe, warm environment."

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners Convergence Marketing named agency of record by Gilbarco Veeder-Root.

[Raleigh, NC] - Jim Tobin, partner at Brogan & Partners Convergence Marketing, has announced that the firm has been named agency of record for Gilbarco Veeder-Root, a leading international supplier of fuel dispensing equipment specializing in point of sale, integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. As agency of record, Brogan will provide advertising, public relations, marketing and online marketing services to the firm.

“We are honored to be selected by a company that possesses a great reputation around the world,” said Tobin. “Our expertise in marketing and advertising can help Gilbarco Veeder-Root continue to reinforce their position as the leading supplier of integrated fuel control.”

About Gilbarco Veeder-Root:
Gilbarco Veeder-Root is a leading global supplier of fuel dispensing equipment, fully integrated point of sale systems for the global petroleum marketplace. Gilbarco Veeder-Root is headquartered in Greensboro, North Carolina with sales, manufacturing, research, development, and service locations in North and South America, Europe, Asia, the Pacific Rim and Australia.

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Detroit, Michigan and another office located in Research Triangle Park, North Carolina, with service offices located in Washington DC and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted One of the Best Places to Work, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked seventh largest advertising agency in the Triangle in the Triangle Business Journal’s Book of Lists 2005.

 

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