Local ad executive named to charity board of directors.

[Birmingham, MI] - Julia Shea, partner and director of the healthcare division at Brogan & Partners Convergence Marketing, has been selected to serve on the board of directors for Michigan-based Rainbow Connection located in Rochester, Michigan.

"I am honored to be on the board of such an amazing organization," said Shea. "You walk in the door of the Rainbow Connection and you can just feel how this charity makes a profound, positive impact on the lives of so many sick kids and their families. I'm devoted to furthering their life-giving mission."

The Rainbow Connection is a non-profit 501(c)3 organization that has dedicated its efforts to making dreams come true for Michigan children diagnosed with life threatening illnesses. With individual and corporate support they have fulfilled over 1700 wishes since 1985 for children between the ages of 2 ½ and 18 years who live in Michigan. Family trips to Disney World, Hawaii or celebrity meetings are some of the most popular wishes granted. The Rainbow Connection also provides many support services including assistance with expenses, a link to needed community services, $1000 college scholarships for wish children, and always a listening ear. Their Enhancement Program provides fun times for wish families through summer picnics, holiday parties and tickets to area theatres, concerts and sporting events. For more information visit www.rainbowwishconnection.org.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, healthcare marketing, social marketing, B2B, interactive, social media and public relations. The award-winning firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Ignite Social Media opens Midwest office.

[Birmingham, MI] - Ignite Social Media, headquartered in Cary, N.C., is opening a Midwest branch in Michigan, it was announced today by founders Jim Tobin and Marcie Brogan. The new Ignite office will be managed by Ellyn Davidson, and housed in Birmingham's historic Peabody Mansion, which is also home to Brogan & Partners Convergence Marketing. The two companies are separate businesses who often collaborate on client projects.

Ignite Social Media, now in its second year, helps corporations use social media tools, sites and applications to increase their connection with customers and prospects and to increase marketing benefits. Tactics include social network engagement; search engine optimization; social network creation; profile creation and management on sites like LinkedIn, Facebook, MySpace and Twitter; podcast creation; blog design and editorial; online video creation and distribution; widget consulting and development and more.

"At Ignite, we offer clients a roadmap for engaging their audiences in two-way meaningful and manageable dialogue and then we help them move down the road," said Ellyn Davidson. "This gives clients the advantage of hearing back from their most valued target audiences and engaging customers."

According to Davidson, Ignite Social Media was created because social media, while maturing quickly for individual use, is still in the early stages for corporate use and brand building. Ignite Social Media takes a holistic approach to using social media tactics, techniques, networks and tools for corporate marketing. More information about Ignite can be found at www.ignitesocialmedia.com.

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Local agency eating crow after Final Four loss.

[Birmingham, MI] - Payback is H-E-L-L, according to partner Scott Werner, who will be eating crow along with coworkers at Brogan & Partners Convergence Marketing in Birmingham as part of a bet they lost against their sister office in Cary, North Carolina on the Final Four NCAA Men's National Championship game last week. The Tar Heels won their fifth national championship by blasting the Spartans 89-72 at Detroit's Ford Field in front of a crowd of 72,922, the largest to ever watch an NCAA tournament game.

"Puhleeeease," wrote Werner, in an email last week extending the office-wide challenge to the North Carolina office, "We're so sure here in Detroit that you (NC) will be runners up, that we're willing to place a little wager…"

The bet? "If UNC wins, all Detroit office colleagues must wear UNC gear to work, while enjoying some fine NC cuisine, and we'll make a donation of Michigan food products to a homeless shelter in the Raleigh/Durham area."

"We had to back Gov. Jennifer Granholm in her challenge to N.C. Gov. Bev Perdue," said Eric Bunch, Brogan employee and MSU graduate. "Now we're all wearing Carolina blue and drinking Cheerwine soda."

So if you wander into the Peabody Mansion in Birmingham this week, feel free to rib the many Tar Heels-clad employees, and sit down and enjoy a little southern style barbecue. Meanwhile, somewhere in Raleigh, NC, a homeless shelter may be serving Michigan's famous pasties, city chicken and Vernor's for dinner this week.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, healthcare marketing, social marketing, B2B, interactive, social media and public relations. The award-winning firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Deidre Bounds elected managing partner of Brogan & Partners Convergence Marketing.

Next generation of leadership steps up at 25-year-old agency

[Birmingham, MI] - Deidre Bounds, one of eleven partners at Brogan & Partners Convergence Marketing, has been named managing partner of the $80 million agency, it was announced today. Bounds, who started working for the agency in 1992, will take over the day-to-day implementation of the agency's business strategy this month.

Marcie Brogan, founder and CEO of the agency, along with board members and senior partners Maria Marcotte, CFO, and Bonnie Folster, executive creative director, chose Bounds to take the helm earlier this year.

"This agency was started with the vision of opening up leadership opportunities in the advertising business to more people - women and minorities in particular," said Brogan. "Naming Deidre as the leader of the next generation of partners is a culmination of this vision."

Having started as a copywriter in the advertising business in the late '60s, Marcie Brogan has experienced firsthand the proverbial glass ceiling and white male dominated environments similar to that portrayed on AMC's hit series, Mad Men. That experience led her to create a business that included and fit the lives of women when she started Brogan & Partners in 1984.

From the beginning the agency offered flextime, weekly manicures, paid maternity and paternity leaves, and welcomed kids and pets into the office. Today, Brogan & Partners has a well-developed practice in minority marketing and media, as well as award-winning creativity, and a diverse, flexible and high-morale workplace.

"I am excited and honored to be managing partner," said Bounds. "Marcie's a hard act to follow, but taking a turn wearing most of the hats within the agency has prepared me well, and I am proud to have the support of my other partners."

Bounds started as an Administrative Assistant to Brogan in 1992, and soon moved to Account Coordinator, and then to Account Director, leading marketing efforts for some of the agency's largest clients. In the past decade Bounds has supervised several of the agency's departments like the public relations team, the media buying team, the interactive team, and has been an integral part of growing new business and the agency's pro bono work. In 2005 Bounds had an 18-month stint as managing partner to prepare for her new role.

An enthusiastic volunteer, Bounds, is a graduate of Leadership Detroit and serves on the executive board of ArtServe Michigan, where she co-chairs the Governor's Awards and serves on the communications committee. She is a mentor to homeless women at Peggy's Place, and has been on boards of the Detroit Children's Museum and the Sphinx Organization, and co-led the Detroit Image Team--a group of volunteer marketing professionals under former Mayor Dennis Archer. Bounds lives in Southfield with her husband and two children.

Founder and former managing partner Marcie Brogan continues to chair the agency board of directors and will be active on strategic planning for agency clients and on community and industry boards.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Local survivor still battling cancer.

Huntington Woods woman in unique position to help others with cancer

[Birmingham, MI] - Ellyn Davidson of Huntington Woods has always been very active. She has been a room mom at her kids' school, and has an endless calendar of regular play dates. She's a partner at Brogan & Partner's Convergence Marketing in Birmingham where she's been developing marketing strategy for healthcare and social marketing clients for 15 years. She skis, likes to hike, and is an avid photographer.

But in August of 2007, Ellyn became an active member of a group that she never wanted to join when she was diagnosed with stage 2 breast cancer at age 36. Her activity list changed suddenly and drastically for the next year as she underwent a mastectomy, chemotherapy, and reconstructive surgery. Besides actively battling cancer, she continued with activities that revolved around her family life with husband Jon, daughter Lacey (8), and sons Brett (6), and Seth (2).

Today Ellyn's still battling cancer as an active player on the Survivor team. Back to work at Brogan and feeling great, Ellyn recently found that her breast cancer world and her professional world were colliding in a very meaningful way. Ellyn led the team at Brogan & Partners and its sister company Ignite Social Media, to launch The Breast Cancer and Prostate Cancer Tax Check-Off Initiative for her long-time client, The Michigan Department of Community Health. To generate enthusiasm about the Initiative and spread the word, Ellyn's team developed a social media campaign, where visitors can sign a pledge, grab a badge for a facebook/myspace page, website or blog and share with friends, and become a fan on facebook.

The program adds the two new funds to the Voluntary Contributions Schedule (Form 4642) associated with 2008 State of Michigan tax forms. Dollars collected for the Breast Cancer Prevention and Treatment Initiative, called Amanda's Fund, go directly to the Michigan Breast and Cervical Cancer Control Program (BCCCP), which provides free breast and cervical cancer screening services to low-income women in our state. Donations designated for the Prostate Cancer Research Fund will be used to support prostate cancer research in Michigan.

"I consider myself incredibly lucky that I found my cancer early and had access to the best treatment," Davidson said. "I want to do everything I can to make sure that all women have access to early detection and excellent care."

Ellyn's piled her plate full with activities again, as a local outreach coordinator for Facing Our Risk of Cancer Empowered (FORCE), and fundraising with her breast cancer 3-Day Team called Ta Ta Breast Cancer, which raised over $86,000 last year. She's also on the host committee for Camp Kids All Together and the Bear Hug Foundation's Hibernation Celebration.

Yep, life's back to normal for Ellyn Davidson.

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Local ad executive named to ArtServe Board of Directors.

[Birmingham, MI] - Deidre Bounds, partner at Brogan & Partners Convergence Marketing, has been selected to serve on the Executive Committee of the Board of Directors for ArtServe Michigan. ArtServe is a statewide arts and cultural advocacy organization, working to ensure that Michigan citizens have the opportunity to experience a full range of arts and cultural activities.

"We are pleased to welcome Deidre to our Executive Committee," said Jennifer Goulet, President of ArtServe Michigan. "Deidre brings a wealth of business marketing experience from within a creative setting, as well as a history of volunteer service in Michigan-based non-profit organizations."

According to Goulet, Bounds' duties as a board member will include chairing the ArtServe marketing committee, helping to manage the business affairs, and ensuring that the organization stays consistent and true to its mission and strategic plans. Bounds served on the marketing committee for the 2008 Governor's Awards for Arts & Culture earlier this year and co-chaired the event planning committee. "The Guvvy's" are Michigan's premier celebration of arts, culture and creativity, demonstrating the depth, breadth, quality and vitality of the creative talent and cultural resources in Michigan communities.

ArtServe Michigan is a statewide nonprofit organization that seeks to cultivate the creative potential of Michigan's arts and cultural sector to enhance the public health and well-being of Michigan, its people and communities. Located at the Riley Broadcast Center in Wixom, ArtServe advocates for arts, culture and creativity throughout the state, encourages quality arts education in schools and communities and provides support services for artists, arts educators and arts and cultural organizations. For more information, visit www.creativemany.org or contact ArtServe Michigan at 248-912-0760.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners get clues to solve mystery of company outing.

[Birmingham, MI] - Employees of Brogan & Partners Convergence Marketing are busy racking their brains, trying to figure out clues that will tell them where their quarterly Mystery trip will be. Last week, clues on where they are going began circling the office email, with a new one coming each day.

"We've been doing Mystery Trips for 20 years," said Brogan Managing Partner Scott Werner. "We have four per year - three half-day local outings and one four-day, out-of-state or country trip, all designed to create a bonding experience for our employees." According to Werner, employees in both the Michigan office and in the North Carolina office participate in separate local Mystery Trips, while both offices combine for the four-day trip.

Turns out this Mystery Trip is to the Detroit Opera House to see "Wicked," the untold story of the witches of "Oz," directed by 2003 and 2004 Tony award-winning director, Joe Mantello.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Ad agency recruits client to help drive out the devil.

[Birmingham, MI] - Employees at Brogan & Partners Convergence Marketing issued a call to a community-minded client to join them in support of the City of Detroit’s 2008 Angels’ Night Volunteer Campaign - and HoneyBaked Ham answered.

The company, headquartered in Troy, will provide food for 700 volunteers at seven different locations in Detroit.  HoneyBaked will donate 14 large hams with bread and condiments as part of their “HoneyBaked to the Rescue” effort, and provide 14,000 coupons for $10 off a holiday ham to Angels’ Night workers.

“When Brogan called us to help with Angels’ Night, we were happy to step up to do our part by providing food for the volunteers who work to keep the city safe,” said Wendy Becker, VP of Marketing for HoneyBaked.
About 30 HoneyBaked and Brogan volunteers will join nearly 50,000 other area volunteers to help patrol city streets in the metro Detroit area, discouraging vandalism and arson, and ensuring safety on the night before Halloween and Halloween night.

Brogan also asked the Adcraft Club and the Detroit Regional Chamber to help promote awareness of the campaign; both organizations sent out e-blasts about the importance of the Angels’ Night effort to their members.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners celebrates Halloween with local media.

[Birmingham, MI] - Brogan & Partners Convergence Marketing hosted their 9th Annual Media Treats party on Wednesday, October 22nd at their offices in downtown Birmingham.  The purpose of the party was to show how much the Agency appreciates working with the local media outlets.

This year, dozens of sales and editorial media enjoyed a menu of Witch's Brew, Monster Mash, Dead Man’s Delight and Werewolf Eyes along with the entire staff at Brogan & Partners. Activities like Karaoke, Guitar Hero Games and a Psychic will add an element of fun to the event.

"We appreciate how hard our media representatives work year round in helping us negotiate effective media buys for our clients," said Misi McClelland, Partner and Media Director at Brogan & Partners. “Our Annual Media Treats Party is our way of saying thanks.”

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners turns twenty-four.

[Research Triangle, NC] - The month of July marked the twenty-fourth birthday of Brogan & Partners Convergence Marketing, an advertising and marketing agency with offices in the Detroit metro area and here in Cary. For the North Carolina staff this birthday was an occasion worthy of a party in true Brogan style. Agency staff planned a lunch-hour cookout with friends and families to mark another year of continued success.

“The cookout was an opportunity to celebrate a real milestone for Brogan and to take some time to enjoy our agency’s accomplishments and growth,” said Julie Hayworth-Perman, account director for Brogan & Partners.
With hot dogs, burgers and lots of sunshine, it was a perfect day to applaud Brogan’s achievements. The agency’s signature flair was apparent throughout the party in everything from the red balloons to the leopard print birthday cake.

“This was a great event for our North Carolina office,” said Scott Werner, managing partner.  “I am sure that this time next year we will have even more reasons to celebrate on Brogan’s 25th birthday.”

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, healthcare marketing, and digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners wins $12 million federal contract from the National Institute of Environmental Health Sciences.

[Birmingham, MI] - Brogan & Partners Convergence Marketing announced today it has been awarded a five year, $12 million contract from the federal government to continue to produce and market the National Institute of Environmental Health Sciences' (NIEHS) official journal, Environmental Health Perspectives (EHP). NIEHS is one of the National Institutes of Health.

Brogan, the incumbent agency, successfully defended the account during an extensive bidding process. Brogan has served NIEHS since 2002, producing and marketing of the journal as well as creating and updating the website EHPonline.org.

"When we began working with the NIEHS six years ago we were determined to prove our growing Cary office could deliver great results to our first federal government client. We are thrilled to be able to continue our work with on EHP," said Jim Tobin, partner and manager of North Carolina operations for the full service advertising agency. "This new contract instills an added sense of pride for our work, in our people and the agency."

Environmental Health Perspectives serves as both a peer-reviewed scientific journal and a news magazine on the latest topics in environmental health. A Chinese-language version of the magazine is also distributed quarterly to government leaders, corporations and universities in the People's Republic of China.

The 100% federally funded contract is not to exceed $12,411,203.39 in expenditures and is subject to annual renewal. In addition to the EHP federal contract, Brogan & Partners has worked on marketing and advertising programs with the National Institute of Allergies and Infectious Disease and the Department of Homeland Security/Customs and Border Protection, as well as several state and local governments.

About Brogan & Partners
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Metro Detroit and Greater Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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New billboards honor Wally Bronner.

Tourism Giant Recognized By Business Acquaintance

[Birmingham, MI] - The late Wally Bronner is being remembered in a unique way thanks to the Brogan & Partners ad agency.

Two new billboards have been erected in Lansing and Birch Run in memory of Frankenmuth’s tourism giant.

Bronner, who died April 1, was the owner and creator of Bronner's Christmas Wonderland -- the world's largest Christmas store.

One of the 14-by-48-foot signs was erected Thursday, along Interstate 496, east of Waverly in Lansing, while the other is currently under construction along Interstate 75 in Birch Run.

"When we won the state's tourism advertising account in 1991, Wally was the first industry biggie to welcome us to the fold," said Brogan Chief Executive Officer Marcie Brogan.

"He took the time to educate us about his business and about his favorite medium--billboards. He put his money on the line too, actually paying for a state billboard campaign.”

Agency deputy creative director Melissa Weber and art director Katie Condit designed the billboard.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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