Health Management Associates selects Brogan & Partners as agency.

Birmingham, Mich., Nov. 13, 2013 — Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly financed healthcare, headquartered in Lansing, has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

“We are excited to work with HMA, leveraging our agency’s 29 years of healthcare industry experience to help elevate the HMA brand in the marketplace,” Davidson said.

Brogan & Partners will work with HMA to develop a more robust integrated marketing communications platform, with an emphasis on inbound marketing strategy, creative production and corporate branding. The work will begin immediately. 

“Brogan & Partners has an exceptional track record of building brands in the healthcare industry,” said Kelly Niebel, Communications Director for HMA. “We had repeated success with Brogan over the years at the Michigan Department of Community Health (MDCH). They never seem to run out of fresh, strategic ideas to grow awareness and drive consumer use.”

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Birmingham businesswoman honored as everyday hero.

Birmingham, MI, July 31, 2013 – Birmingham businesswoman, Ellyn Davidson, Managing Partner at Brogan & Partners was honored with the Everyday Hero Award at the annual “Night of Heroes” event.  The RARE Everyday Hero Program, a Winning Futures’ program, is dedicated to inspiring Michigan's youth through Everyday Heroes.  The prestigious award celebrates the lives of everyday people in the workplace who through extraordinary commitment, courage, compassion, and integrity are changing lives and inspiring others.

To be an Everyday Hero one has to be a proven leader, selfless and committed to enhancing the lives of others.  Gino Wickman, President of EOS Worldwide recognized these qualities in Ellyn Davidson and nominated her for the award. 

While fighting for her own life, Ellyn inspired hundreds of women to fight for theirs. Now a five year breast cancer survivor, Ellyn is acutely aware of how important it is to help support other women. Upon being diagnosed with breast cancer, she immediately made a commitment to do everything in her power to eliminate the disease and became the go to support person for people diagnosed with Breast Cancer. After discovering that she has the BRCA gene mutation, a high predictor of both Breast and Ovarian Cancer; she became involved with FORCE, a national support organization for BRCA carriers. Joining with the Genetics Counseling department at Beaumont Hospital, she became the local Outreach Coordinator for FORCE. This allowed Ellyn to help hundreds of women over the years with their diagnoses, and determining if they have the mutation. She also started a team that has now finished its fifth Susan G. Komen 3-Day Walk for the cure. During that time, Ellyn recruited and energized over 100 walkers, raising collectively over $550,000 for Breast Cancer research.

Ellyn was honored alongside nine other heroes and five RARE “Everyday Hero” Scholarship recipients from Michigan schools.  The unique scholarship program engages youth through the process of discussion, discovery, and writing about the Everyday Heroes in their communities.  Over 350 scholarships were submitted; five recipients each received a $2,500 college scholarship.

The RARE Everyday Hero Scholarship program is currently seeking scholarship submissions.  The deadline is December 1st.  To learn more about the program or how to apply for a scholarship please visit www.winningfutures.org.

Ellyn Davidson honored as everyday hero by RARE

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Scleroderma Foundation Michigan Chapter selects Brogan & Partners as agency.

Birmingham, Mich., July 17, 2013 — The Scleroderma Foundation Michigan Chapter has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

Brogan & Partners will act as the agency for all of the Scleroderma Foundation’s integrated marketing communications, including all branding strategy, creative production, public relations and social media. The work will begin immediately. 

“The Michigan Chapter of the Scleroderma Foundation is excited to be working with Brogan & Partners to help grow awareness, build positive brand affinity and spark increased support across the state,” said Laura Dyas, executive director for the Scleroderma Foundation Michigan Chapter.

As part of the largest patient-based organization in the U.S., the Michigan Chapter of the Scleroderma Foundation is dedicated to providing the support, advocacy and research necessary to provide counsel for patients, and ultimately help discover a cure.

“While scleroderma is a rare, and often misunderstood disease, its impact is nonetheless devastating to the people it affects,” Davidson said. “Brogan & Partners is thrilled to be working with the Michigan Chapter to help generate critical awareness and drive financial support.”

About Scleroderma Foundation Michigan Chapter
As part of the largest patient-based organization in the U.S., the Michigan Chapter of the Scleroderma Foundation is dedicated to providing the support, advocacy and research necessary to provide counsel and ultimately help discover a cure for the disease. The organization raises donations annually through special events and annual giving programs. The operating revenue is used to provide patient outreach and education through nine support groups and statewide seminars, as well as support for national advocacy and research projects.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Brogan & Partners wins three gold Asters for Michigan Department of Community Health campaigns.

Birmingham, Mich., July 12, 2013 Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, has won three Gold 2013 Gold Aster Awards for Excellence in Medical Marketing for its recent work with the Michigan Department of Community Health (MDCH).

Brogan was recognized twice for the MDCH “MI Healthier Tomorrow” campaign, earning a Gold Aster for both the Total Advertising Campaign and Direct Mail Piece categories. The third Gold Aster is for “Take it Back,” an MDCH abstinence TV spot.

The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.

Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising.

“Brogan has been creating award-winning healthcare campaigns that win the hearts of patients, doctors and board rooms for more than 25 years,” said Ellyn Davidson, managing partner for Brogan & Partners. “We are very grateful for this wonderful recognition, but are driven by results. The true measurement of our success will be in better choices Michiganders are prompted to make after being exposed to these powerful messages.”

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit https://brogan.com.

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Conpoto, LLC selects Brogan & Partners.

Birmingham, Mich., July 9, 2013 Conpoto, LLC, an emerging, Michigan-based gifting and promotions technology company, has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

Brogan & Partners will act as lead agency for all of Conpoto’s integrated marketing communications, including all branding strategy, creative production and media placement. The work will begin immediately. 

“We’ve begun to create a lot of momentum around our brand, but now require an accelerant agency to support our overall growth objectives,” said Matt Lepard, founder and chief executive officer for Conpoto. “We selected Brogan & Partners largely because of their strategic insights into our market, their ability to fully integrate into our marketing mix and their history of delivering groundbreaking creative.”

Headquartered in Holland, Mich., Conpoto is a Web-based service that enables businesses and individuals to recognize customers, employees and friends with food, beverage and service treats redeemable at local and regional merchants. Popular merchants include local coffee bars, breweries and restaurants. Latin for “drink together,” Conpoto was launched in mid- 2011.

“Brogan & Partners is excited to be working with Conpoto,” Davidson said. “The team has created a dynamic, intuitive gifting platform that has incredible regional and national potential.”

About Conpoto, LLC
Based in Holland, Mich., Conpoto is a gifting and promotions technology company. Leveraging web-based and mobile platforms, Conpoto enables businesses and individuals to recognize their customers, employees and friends with treats redeemable at local and regional merchants. More than 60 merchants and 80 businesses spanning three major markets are currently included in Conpoto’s growing network.  For more information, visit conpoto.com.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit brogan.com.

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Brogan & Partners promotes five new partners.

(Birmingham, Mich., Jan. 31, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the promotion of five employees to partner. The announcement was made today by Ellyn Davidson, managing partner for Brogan & Partners.

Promoted to partner are: Finance & HR Director Debra Desantis of Beverly Hills, Mich., Director of Account Service Kim Luebke of Bloomfield Township, Mich., Associate Creative Director Vong Lee of Macomb Township, Mich., Media Director Becky Robertson of Beverly Hills, Mich. and Account Director Julie Hayworth-Perman of Cary, NC.  Hayworth-Perman is part of the leadership team in Brogan’s North Carolina service office.

“These exceptional professionals are treasured agency leaders of Brogan’s skillsets and culture,” Davidson said. “Partnership at Brogan isn’t a product of longevity; rather it is determined by talent, leadership, commitment and success at helping grow the agency.”

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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DenteMax, LLC Selects Brogan & Partners.

(Birmingham, Mich., Jan. 8, 2013) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of DenteMax, LLC, to its robust group of health care clients. The announcement was made today by Ellyn Davidson, managing partner for Brogan & Partners.

Headquartered in Southfield, Mich., DenteMax is the nation’s largest leasable dental network with more than 155,000 dentist access points across the country. Since 1985, DenteMax has successfully partnered with insurance companies, third party administrators, and self-funded union groups to provide customized, quality dental networks.

“Brogan & Partners is excited to be working with DenteMax, a Michigan-based company with an entrepreneurial spirit,” Davidson said. “With more than 25 years of health care marketing expertise, DenteMax is a welcome and complementary addition to our growing list of clients.”

DenteMax selected Brogan & Partners largely because of the firm’s deep experience with health care marketing and communications strategy, said Melissa Wagner, president and CEO for DenteMax.

“Brogan’s specialization and expertise in the health care industry will give us a distinct advantage in connecting with our customers,” Wagner said.

About DenteMax, LLC
DenteMax, LLC, located in Southfield, Mich., manages the nation’s largest leasable dental PPO network with more than 155,000 dentist access points and serves more than 5 million members. DenteMax has been leasing a quality dental PPO network for more than 25 years to insurance companies, third-party administrators and self-funded union groups for use in their dental benefit plans. DenteMax has established lasting partnerships with dentists, employer groups and nearly 200 payers. For more information, visit dentemax.com.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Eric Bunch joins Brogan & Partners as Associate/Web Developer.

(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Eric Bunch to its team, in the role of associate/web developer. The announcement was made by Brogan’s Managing Partner, Ellyn Davidson.

As an associate/web developer, Bunch will be responsible for the production and implementation of websites, social network pages, mobile applications and other IT solutions for Brogan’s growing client roster.

Bunch brings a variety of IT experience to his role at Brogan & Partners, including time spent at the organization earlier in his career. Most recently, he was webmaster for Thomson Reuters, where he was responsible for creation, maintenance, testing and coding for websites, newsletters, online surveys and e-commerce applications. Prior to that, Bunch worked for Weingartz Supply Co., providing information technology and network support, as well as website development and maintenance. 

“It’s a pleasure to be welcoming Eric back to the Brogan & Partners team,” said Davidson. “His ever-evolving knowledge of all things IT and his wide-ranging experience will make him a key player in the agency’s digital communications work for our clients.”

Bunch, an Oak Park resident, graduated with a bachelor of arts degree from Michigan State University.

About Brogan & Partners

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit https://brogan.com.

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Laura Pryor joins Brogan & Partners as senior copywriter.

(Birmingham, Mich., Sept. 15, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Laura Pryor to its team, in the role of senior copywriter. The announcement was made by Brogan’s Managing Partner, Ellyn Davidson.

As senior copywriter, Pryor will be responsible for creative concepts and copy for television, print, radio and digital advertising for Brogan’s growing client roster.

Over the course of her career to date, Pryor boasts experience both as a freelance writer and in the roles of copywriter and senior copywriter for Donor Advertising and Michael Flora & Associates, respectively. Over the past 25 years, Pryor has developed creative concepts and drafted advertising and marketing materials for some of Michigan’s most well-known companies and organizations, including Health Alliance Plan, Blue Cross Blue Shield of Michigan, Hungry Howie’s Pizza, The Somerset Collection and The Michigan Department of Community Health, among numerous others.

“We’re so pleased to be adding someone as talented and experienced as Laura to the Brogan & Partners team,” said Davidson. “Her creativity, advertising industry expertise and passion for writing will allow her to make an immediate impact on our agency, and more importantly, on our clients.”

Pryor, a Clarkston resident, graduated with a master’s degree in English from Oakland University and a bachelor’s degree in Business Administration from The University of Michigan. She has been awarded a Detroit Emmy, a first place Mobius Award and numerous Caddy Awards, among other industry recognitions.

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Bahnmueller joins Brogan & Partners as senior strategist.

(Birmingham, Mich., Sept. 15, 2012) — Lori Z. Bahnmueller of Huntington Woods has joined Brogan & Partners as senior strategist. Managing Partner Ellyn Davidson made the announcement.

Bahnmueller will join the senior marketing staff directing communications strategy for new and current clients, working with Brogan & Partners’ internal research, technology and creative teams. She will also lead the firm’s integrated public relations process.

“Lori’s role further strengthens our team’s ability to anticipate and respond to competitive and industry trends, marketplace dynamics and competitive insights,” Davidson said. “It’s about investing even more in our clients’ strategic, long-term success. We are thrilled to have Lori join our team.”

Bahnmueller, 45, is an award-winning marketing communications professional. She has spent more than 20 years in integrated communication marketing roles, launching and building brands for the YMCA Detroit Association, Michigan credit unions, Children’s Hospital of Michigan Foundation, among other nonprofit and public organizations.

Prior to joining Brogan & Partners, Bahnmueller worked for BERLINE, where she led public relations strategy and implementation for clients representing various industries including healthcare, banking, entertainment, nonprofit, retail, food and others. She has also worked as senior vice president of marketing for YMCA Detroit Association and vice president of association services for the Michigan Credit Union League.

Bahnmueller graduated with an MBA in Nonprofit Management from Cleary University and a BA in Journalism from Arizona State University.

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Brogan & Partners' media strategist crowned Miss Michigan USA 2013.

(Birmingham, Mich., Oct. 1, 2012) — Brogan & Partners' Media Strategist Jaclyn Schultz of Wyandotte on Saturday was crowned Miss Michigan USA 2013 at ceremonies in Port Huron. Schultz, 24, sought the title after considering how to leverage her advertising education and experience to become a national ambassador for the state.

“As an advertising professional, I have become increasingly aware of the power of communications,” Schultz said. “The Miss Michigan platform will give me a unique opportunity to blend my passion for my work and love of my home state. I’m thrilled to be another positive voice for Michigan.”

Schultz joined Birmingham-based Brogan & Partners in 2010 after earning a bachelor’s of arts degree from Central Michigan University. She is currently pursuing a master’s degree in advertising from Michigan State University.

“The Brogan Team is incredibly excited about Jackie’s accomplishment,” said Ellyn Davidson, managing partner for Brogan & Partners. “She is a talented advertising professional and lovely person who will represent our state and industry exceptionally well.”

Schultz was among 70 women who competed for the title of Miss Michigan USA on Sept. 29 at McMorran Theater in Port Huron. She will represent Michigan in the Miss USA 2013 Pageant.

Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Brogan & Partners announces new client, The Caden Companies, Inc., makers of the Belly Bandit.

(Birmingham, Mich., Sept. 18, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of The Caden Companies, Inc., makers of the popular Belly Bandit®, to its growing client roster. The announcement was made today by Ellyn Davidson, managing partner for Brogan & Partners.

The Caden Companies, Inc., headquartered in Los Angeles, are best known for the Belly Bandit, the first-ever post-partum compression wrap, designed to help new mothers regain their pre-pregnancy figures. Brogan has been retained by Belly Bandit to develop a new logo and new packaging, as well as branding executions for the product as it prepares to move into “big box” retailers. Brogan also will be providing strategic creative direction on web development, advertising and marketing for the company moving forward.

“We are thrilled to be aligning ourselves with Brogan & Partners,” said Jodi Caden, one of three founders of The Caden Companies, Inc., with sisters Lori and Kari. “Brogan’s specialization and expertise in marketing to women will give us a distinct advantage in connecting with our customers.”

“As both of our companies are female-owned and managed, we’re a great fit,” said Davidson. “We are proud to be partnering with The Caden Companies and look forward to helping them achieve even greater success for The Belly Bandit.”

About The Caden Companies, Inc.
As a family-owned and operated business, The Caden Companies, Inc. (DBA Belly Bandit®) thrive on the collective strengths, creative energies and entrepreneurial spirits of its founders, sisters Jodi, Lori and Kari Caden. Since its debut in 2008, the Belly Bandit collection, a line of effective, affordable and stylish post-partum compression wraps for new mothers, remains in-demand in more than 55 countries and 900 retailers globally.

For more information on Belly Bandit, please visit: www.bellybandit.com, or connect with Belly Bandit on Facebook at www.facebook.com/bellybanditUSA.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

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Media Contact: Hope Brown, PublicCity PR – hbrown@publiccitypr.net; 248.346.3399

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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