Kaitlynn Knopp

Writer/Community Manager

Kaitlynn doesn’t do anything halfway. For instance, most people have favorite TV shows. Kaitlynn’s is One Tree Hill. Most people just watch their favorite TV shows. Kaitlynn has watched every episode multiple times, written wildly successful One Tree Hill posts for BuzzFeed, met a few of the actors, visited the filming locations and owns all of the soundtracks.

Fortunately for our clients, she brings the same obsessive dedication to social media marketing. Even before graduating from Michigan State, she had already worked as a social media manager for McLaren Hospital and MSU’s College of Communication Arts & Sciences. One of her BuzzFeed posts garnered more than one million views. She graduated early (and with honors) and sent out a few hundred resumes (nothing halfway for Kaitlynn). Luckily, one of them came to us. Now, she brings that laser focus and dedication to clients like Frankenmuth Insurance, The HoneyBaked Ham Company and the Scleroderma Foundation Michigan Chapter.

In her spare time, Kaitlynn writes more posts for BuzzFeed (not all of them are about One Tree Hill), volunteers with the NICU Helping Hands Foundation and does a lot of online shopping. For exercise, she runs screaming from birds (her one major phobia).

Kaitlynn's Blog Posts...

Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not perform at all. That’s...
We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to...

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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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