The media landscape is constantly changing — much to Chrissy’s delight. She’s driven by the complexity and innovation that defines digital, and the challenge to build plans that leverage traditional channels and emerging media. She likes to mix it up, blending tactics that get attention and demand consideration. She’s never quite satisfied, ever optimizing and enhancing throughout campaigns to get the most out of a budget.
Chrissy is a bit of an overachiever. By the time she finished her double major in advertising and integrated public relations at Central Michigan, she’d already powered her way through two internships in two different cities and helped create a marketing campaign for the Sacred Heart Academy. When she came to Brogan & Partners for her third (and final) internship, we were so impressed with her abilities that we offered her a full-time position.
When she’s not negotiating and buying media, optimizing campaigns or providing in-depth media analysis, Chrissy is busy learning the latest digital techniques and meeting prospective partners. She’s also a board member for Adcraft Detroit’s Young Professionals Committee.
Chrissy shares her home with three pets — a 30-pound turtle named Zeus and two Great Danes, Murdock and Olive. Maybe it’s because she’s incredibly petite, Chrissy is ever determined to go big.