Brogan & Partners wins five national healthcare awards.

Five agency ads chosen among 3600 entries

[Birmingham, MI] - Brogan & Partners Convergence Marketing received five awards at the Twenty-Sixth Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. A national panel of judges chose the winners from among 3600 entries. The winning criteria were based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Brogan & Partners brought home two gold, two silver and one merit award for the following advertisements:

Gold award for Michigan Department of...Read more

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Brogan & Partners wins Gold Aster Awards.

Competition recognizes excellence in healthcare advertising

[Birmingham, MI] - Brogan & Partners Convergence Marketing has been awarded two Gold Aster Awards for commercials they created for two clients, the Michigan Department of Community Health and Team TaTa Breast Cancer. The Aster Awards Program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine.

Brogan & Partners won...Read more

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New marketing twist on da Vinci proves successful at Covenant HealthCare.

High Definition Technology Resonates With Surgery Patients

[Saginaw, MI] - Covenant HealthCare's scheduling department is working overtime to handle the increase in surgeries scheduled since launching the region's only da Vinci High Definition Robotic Assisted Surgery. Although the da Vinci technology isn't new to area hospitals, the high definition part is, and according to hospital officials, that distinction is paying off, with 50 new surgeries scheduled in the first two months since the campaign launch.

"Brogan & Partners developed a different approach for the da Vinci...Read more

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Ignite Social Media opens Midwest office.

[Birmingham, MI] - Ignite Social Media, headquartered in Cary, N.C., is opening a Midwest branch in Michigan, it was announced today by founders Jim Tobin and Marcie Brogan. The new Ignite office will be managed by Ellyn Davidson, and housed in Birmingham's historic Peabody Mansion, which is also home to Brogan & Partners Convergence Marketing. The two companies are separate businesses who often collaborate on client projects.

Ignite Social Media, now in its second year, helps corporations use social media tools, sites and applications to increase their connection with...Read more

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Local agency eating crow after Final Four loss.

[Birmingham, MI] - Payback is H-E-L-L, according to partner Scott Werner, who will be eating crow along with coworkers at Brogan & Partners Convergence Marketing in Birmingham as part of a bet they lost against their sister office in Cary, North Carolina on the Final Four NCAA Men's National Championship game last week. The Tar Heels won their fifth national championship by blasting the Spartans 89-72 at Detroit's Ford Field in front of a crowd of 72,922, the largest to ever watch an NCAA tournament game.

"Puhleeeease," wrote Werner, in an email last week extending the office-...Read more

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Brogan & Partners brings home eight Telly Awards.

National awards recognize outstanding television commercials and programs

[Birmingham, MI] - Brogan & Partners Convergence Marketing has been awarded eight Telly awards for television commercials they created for five different clients. Started in 1978, the Telly Awards were created to honor excellence in local, regional, and cable television commercials. Brogan & Partners received top honors, winning five Silver (the highest honor) and three Bronze Telly Awards:

Three Silver Awards for Michigan Department of Community Health:...Read more

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Deidre Bounds elected managing partner of Brogan & Partners Convergence Marketing.

Next generation of leadership steps up at 25-year-old agency

[Birmingham, MI] - Deidre Bounds , one of eleven partners at Brogan & Partners Convergence Marketing , has been named managing partner of the $80 million agency, it was announced today. Bounds, who started working for the agency in 1992, will take over the day-to-day implementation of the agency's business strategy this month.

Marcie Brogan , founder and CEO of the agency, along with board members and senior partners Maria Marcotte , CFO, and Bonnie Folster , executive creative director, chose Bounds to take the...Read more

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Brogan & Partners wins prestigious Gold Graphis Award.

International Award recognizes excellence in design, advertising and photography

[Cary, MI] - Brogan & Partners Convergence Marketing received the prestigious Gold Graphis Award this week for their design work on "Shark Man," a poster advertisement for The Center for Responsible Lending (CRL) in Durham. The Graphis Award was given for design excellence in the field of advertising. The poster will be recognized in the Graphis Poster Annual 2010.

"We are very excited to receive this international award," said Julie Hayworth-Perman, Senior Associate and Account Director at Brogan...Read more

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Local survivor still battling cancer.

Huntington Woods woman in unique position to help others with cancer

[Birmingham, MI] - Ellyn Davidson of Huntington Woods has always been very active. She has been a room mom at her kids' school, and has an endless calendar of regular play dates. She's a partner at Brogan & Partner's Convergence Marketing in Birmingham where she's been developing marketing strategy for healthcare and social marketing clients for 15 years. She skis, likes to hike, and is an avid photographer.

But in August of 2007, Ellyn became an active member of a group that she never wanted to join when she...Read more

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Local ad executive named to ArtServe Board of Directors.

[Birmingham, MI] - Deidre Bounds, partner at Brogan & Partners Convergence Marketing, has been selected to serve on the Executive Committee of the Board of Directors for ArtServe Michigan. ArtServe is a statewide arts and cultural advocacy organization, working to ensure that Michigan citizens have the opportunity to experience a full range of arts and cultural activities.

"We are pleased to welcome Deidre to our Executive Committee," said Jennifer Goulet, President of ArtServe Michigan. "Deidre brings a wealth of business marketing experience from within a creative setting,...Read more

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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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