Lori Bahnmueller's blog

Heartbeat takes health tech from wearable to useful.

We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep...Read more

Cosmetic Surgery Advertising: The changing face of medical marketing.

You turn on your car radio, and an announcer is shouting that you can "Buy one, get one free!" And he's not talking about sandals or smartphones. He's talking about cosmetic surgery procedures — facelifts, tummy tucks, and breast augmentation...Read more

What people ask smart speakers most.

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn't surprised when the...Read more

Closing the multicultural-consumer healthcare gap.

My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he'd peel a garlic clove and scrape it liberally across a slice of toast. The balance of...Read more

What your healthcare journey map is missing.

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the push and pull of advertising mechanics, recognizing marketing as integral...Read more

Everything's mobile, so why are more shoppers using computers?

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon Prime boxes that pepper every other porch on...Read more

Why more brands want their own sales holiday.

Black Friday was the first sales holiday. Its popularity came to hasten many a family Thanksgiving, with guests trading second helpings to camp out at Best Buy. Online commerce later gave us Cyber Monday, the sales holiday for those who...Read more

Key takeaways from the Marketing & Physician Strategies Summit.

This year's Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or socializing learnings is another key indicator of value—particularly if...Read more

Shave and a hypertension check? How barbers can help lower blood pressure.

Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went the nontraditional route, outside of doctors' offices and pharmacies and into barbershops...Read more

Should Weight Watchers market to teens?

It's no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what's wrong with Weight Watchers marketing to teens? Earlier this year, the weight...Read more

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