Kaitlynn Knopp's blog

6 healthcare social media insights, with tips.

Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not perform at all. That’s why it’s...Read more

How to market to young Millennials.

We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to live for the moment. And...Read more

Sephora makes it beautifully easy to get customer service on social media.

Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some people who see a social media notification and...Read more

A Year in Review: Facebook.

For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist. Which...Read more

4 social media trends for insurance marketers.

From year to year, most insurance products stay the same, but there’s one thing that does change: The way they’re marketed. What does 2017 have in store? Let’s take a look at the trends. Social media (still) requires great content...Read more

The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics.

The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only a few are. (Looking at...Read more

5 healthcare social media trends you'll notice this year.

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand. What channels should you have an active presence on? Should you post photos, videos, links, custom visuals or a...Read more

9 best practices for retargeting campaigns.

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I encourage more sales?...Read more

5 examples of retargeting.

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us...Read more

What is retargeting, and how does it work?

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever been on a brand’s website looking...Read more


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