Emily Marchak's blog

Instagram: Predictions for 2016.

A lot has happened on Instagram in 2015 . From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to expect from Instagram...Read more

Instagram: Best of 2015.

2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, it was all about the advertising program. Having...Read more

4 ways brands can use Pinterest this holiday season.

It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales . Brands are also getting seriously seasonal on Pinterest. Known as the “visual bookmarking tool that helps you discover and...Read more

6 inspiring design accounts to follow on Instagram.

“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it's the generating of original thoughts. Others say it involves the imagination. Or...Read more

Starbucks' holiday cup: the skinny, the grande and the ugly.

It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ve got the skinny, the grande and...Read more

18 graphic design terms every marketer should know.

Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are strategically implemented through graphic designers, art directors and creative directors...Read more

7 inspiring food brands and bloggers on Instagram.

Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our food frenzy wasn’t already enough,...Read more

13 website design terms every marketer should know.

Redesigning your website? You have probably picked up some web lingo along the way. Search engine optimization, back end, sitemap, HTML, QA – but what do they all mean? What was once an exciting initiative has turned into a vocabulary...Read more

The pros and cons of sub-branding and brand extension.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or...Read more

4 things nonprofits should know about Millennials.

Be the change that you wish to see in the world. - Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do Millennials...Read more

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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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