Emily Marchak's blog

What marketers need to know about Facebook Reactions.

Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting brands and users to create more ways to...Read more

16 media terms every marketer should know.

Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying , the best marketing plan can get lost in translation. So what do all these words really mean? Here are 16 media terms every marketer should know:...Read more

7 wearables and fitness apps consumers love.

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables , including smart watches and fitness trackers. Not sure which one is right for you? Here...Read more

Everything marketers need to know about fitness apps and wearables.

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables come in all...Read more

The ads that won Super Bowl 50.

Last night, more than 100 million people tuned in to see the Broncos and Panthers battle for the Vince Lombardi Trophy. Us? Well, we watched to see the brands battle it out for the best spots. But first, let’s rewind...Read more

5 reasons why consumers use financial mobile apps.

Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that. Need to know why consumers love...Read more

9 financial mobile apps consumers love.

Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it . Budgeting is important for many reasons, keeping consumers above...Read more

What marketers need to know about Millennials and their money.

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marketers. According to CEB Iconoculture research, when...Read more

What marketers need to know about Millennials and food.

Dubbed the foodie generation , Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisions based on their own schedules and needs. For Millennials,...Read more

Instagram: Predictions for 2016.

A lot has happened on Instagram in 2015 . From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to expect from Instagram...Read more


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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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