Emily Marchak's blog

Rules and regulations: Your guide to user-generated content.

Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-generated content. It refers...Read more

What marketers need to know about Facebook Reactions.

Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting brands and users to create more ways to...Read more

16 media terms every marketer should know.

Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying , the best marketing plan can get lost in translation. So what do all these words really mean? Here are 16 media terms every marketer should know:...Read more

7 wearables and fitness apps consumers love.

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables , including smart watches and fitness trackers. Not sure which one is right for you? Here...Read more

Everything marketers need to know about fitness apps and wearables.

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables come in all...Read more

The ads that won Super Bowl 50.

Last night, more than 100 million people tuned in to see the Broncos and Panthers battle for the Vince Lombardi Trophy. Us? Well, we watched to see the brands battle it out for the best spots. But first, let’s rewind...Read more

5 reasons why consumers use financial mobile apps.

Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that. Need to know why consumers love...Read more

9 financial mobile apps consumers love.

Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it . Budgeting is important for many reasons, keeping consumers above...Read more

What marketers need to know about Millennials and their money.

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marketers. According to CEB Iconoculture research, when...Read more

What marketers need to know about Millennials and food.

Dubbed the foodie generation , Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisions based on their own schedules and needs. For Millennials,...Read more


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