Awareness is nice, but it won’t put a roof over anyone’s head. The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing campaign for Covenant House, the largest homeless shelter … Read article
I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the Michigan … Read article
Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame seed bun” first to our Magnavox then … Read article
What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to be when they grow up, … Read article
They say a stroke is a silent killer. When actually, it can announce itself quite audibly by kicking you in the head, pulling your legs out from under you, messing with your mind, and muffling your cries for help, before … Read article
In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or perhaps to be honest … Read article
We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign is so right on. I’ve seen many … Read article
[Birmingham, MI] – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing, has been selected to serve on the board of directors for the Detroit Regional Chamber. “We are pleased to welcome Deidre to the Chamber board of directors,” … Read article
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social marketing is all about. … Read article
It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart. I’m a 3-Day walker and extremely passionate about raising money for Breast Cancer. I spend … Read article
[Birmingham, MI] – Julia Shea, partner and director of the healthcare division at Brogan & Partners Convergence Marketing, has been selected to serve on the board of directors for Michigan-based Rainbow Connection located in Rochester, Michigan. “I am honored to … Read article
I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social issue and works to … Read article