[Birmingham, Mich. December 7, 2011] – Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, received a D Award at the fifth annual D Show, Detroit’s annual award show for excellence in advertising and marketing. The agency won in the collateral/sales promotion/self promotion category for the “Stomach” t-shirt designed for client, Carmel Belle, a California-based restaurant which features California artisan cheeses, charcuterie and local wine. The excess of greasy, fast food in America inspired the t-shirt’s stomach design. The t-shirt encourages people to reexamine what they’re eating, and to visit Carmel Belle to detox, and to enjoy the delicious, all-natural breakfast and lunch menu the restaurant has to offer.
Brogan & Partners Blog
Marketing to women that connects, example 2: Toyota Sienna.
Considering soccer moms are an American invention, it is surprising that Toyota is the auto brand that has invented a new way to speak to the next generation of them. Over 25 years ago, our agency founder Marcie Brogan, created … Read article
Marketing to women that connects, example 1: American Heart Association.
“We can bring home the bacon… Fry it up in the pan.” So it’s no wonder heart disease is the #1 killer of women. We are stressed out and so busy caring for others, we often forget to take care … Read article
Marketing to women: 20 companies that connect.
Where has all the great marketing to women creative gone? Is it me or is advertising becoming more male? Now, I am not talking about the people who work in the business (although it is still predominantly male with only … Read article
Innovative healthcare marketing example #5.
When you hear the word, dentist, what do you feel? Dread… Anxiety… Discomfort…Perhaps even terror. How many times have you heard the analogy “…it’s kinda like going to the dentist.”? (which is never a good thing). Well, one dentist, Dr. … Read article
Get pinned.
If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down the stairs, … Read article
Helen Phillips and Brogan & Partners announce Partners in Pink.
I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave men and … Read article
Innovative healthcare marketing example # 4.
Walt Disney and happy kids. They just go together. That’s why the new Walt Disney Pavilion at Florida Hospital for Children – the whole hospital concept – is a top pick for innovative healthcare marketing. After all, Disney “Imagineers” designed it. … Read article
Innovative healthcare marketing example #3.
When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. At any rate, you probably get a warm … Read article
Innovative healthcare marketing example #2.
Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A different look for its time (6 years ago). A different approach to testimonials and doc … Read article
Innovative healthcare marketing example #1.
I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and why it’s so … Read article
Shining a light on breast cancer awareness.
The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise awareness for breast cancer, honor Michigan … Read article