Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been kind of indifferent to the Hunger … Read article
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potential, they will … Read article
South by Southwest or better known as SXSW, is an interactive, music and film festival. A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival. In particular, I was a … Read article
Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology, Engineering and Mathematics. It … Read article
After attending SXSW, one of the best sessions was Dear Google and Bing: Help me rank better! It was practical and gave me tangible items I could take back to my company and to all of you. The session included Danny … Read article
Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or rounding out their booties with … Read article
When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accomplishments women have made around the world. 2011 marked a huge … Read article
Sometimes great marketing to women is simply just great marketing. So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” campaign. According to Bridget … Read article
Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? Or when Banana Republic was … Read article
We’ve all seen the little square that holds the +1 at the bottom of web sites, blog posts and more, but it’s harder to see what it can mean for marketers.
How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool buswraps for them. … Read article
As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s talking about. I’ve admired Sandberg for a long … Read article