Healthcare Checkup - November 2018

Healthcare Checkup

Who's the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing and Technology.

Vitamin B & P

What marketers can expect in 2019: Health and Wellness. What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages to bring with them. And those to leave behind. Here's a look at the top consumer health and wellness trends for 2019.

Heartbeat takes health tech from wearable to useful. We love wearable technology. But who's willing to crunch the numbers, study the patterns and analyze the results? This high-tech, high-touch cardiologic care provider is disrupting healthcare by meeting consumers before they have heart disease.

Marketing Supplements

What marketers can expect in 2019: Technology. Alexa became the most popular girl at the tech party in 2018. What's ahead for the Internet of Things (IoT) in 2019 and what are the key marketing challenges and opps?

What marketers can expect in 2019: Cause marketing. From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the same in 2019.

Industry Pulse

'Facebook (is) the only way': the perils – and promise – of Facebook's emotional support groups. It's becoming increasingly common for patients with rare diseases or cancer gene mutations to turn to Facebook for emotional support. But these groups often face privacy and financial concerns.

10 ways to reduce your website bounce rate infographic. Simple, concise and on target.

Monthly Dose

Looking to market to all generations but don't have the budget? Not a problem. There's one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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