Weekly Recap - May 25, 2018

You know what they say – you can't win if you don't play. So when it comes to your customers, don't be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote medical treatment for opioid addiction. Just in time for summer fun, the CDC announced an increase in infections from swimming pools and hot tubs. Why more brands want a personal sales holiday.

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What happens when you're too busy to talk to your customers. You're busy. Your calendar is packed. You spend your days in back-to-back meetings. And email? Let's not go there. Check out these strategies to carve out more time for customer insights.

There's something special about this powerful PSA. A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. See the efforts to stop the spiral and fight the stigma.

Swimming pools, hot tubs and other summer recreational water hazards. Many summer infections are waterborne. One-third occurs at hotel pools or hot tubs. For Safe Swimming Week, here's what you need to know.

Meanwhile, back at the RANCH

Why more brands want their own sales holiday. Black Friday has had to make room for Cyber Monday and Giving Tuesday. Now more brands are declaring sales holidays to build demand and drive sales.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - April 13, 2018

Plans for Earth Day? Adidas does and it's sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they're expanding their business. Looking to expand yours? Perhaps, it's time to answer this: Is youth or experience the key to a successful decision-making team? Turns out, it's a trick question. However, one thing's for certain, women use their phones for far more than just communicating.

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Adidas is gearing up for Earth Day. The brand partnered with Major League Soccer and Parley for the Oceans to create Earth Day soccer jerseys from upcycled plastic ocean waste. See why this partnership represents everything that is beneficial in cause-based collaborations.

The future of work. The biggest barriers blocking multi-generational teams aren't differences but biases. Research shows Millennials, Gen Xers and Baby Boomers make better decisions together.

It's getting harder to label Uber just a ride-hailing company. Uber launches its own car-sharing service, Uber Rent. But that's not all. Check out the rest of the new partnerships the company announced this week.

Smartphones are a millennial woman's constant companion. Alarm clock, news, budgeting, you name it; women use their phone for it. Take a look at the stats that show why you should lean into the disruption these devices can wield.

Meanwhile, back at the RANCH

Should Weight Watchers market to teens? It's no secret that America has a weight problem. Is it ethical to market diets to kids? Why public health efforts fall short.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

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Weekly Recap - April 6, 2018

What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin' Donuts or Starbucks? One of these brands has better social engagement. Another defining characteristic of a successful brand – mobile. And according to Gen Z, a filter isn't just for Instagram.

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The North Face aims to "Move Mountains." More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns. Check out the ways the brand is taking its new campaign to heart.

What Dunkin' Donuts can learn from Starbucks' social strategy. Some coffee lovers adore Dunkin' Donuts, others prefer Starbucks. On the social engagement side, however, a clear winner emerges.

2018 State of Digital Advertising. Adobe's analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant. Most consumers disagree.

Marketing to Gen Z: What everyone over the age of 30 ought to know. If you want to reach Gen Z, you're going to have to rethink some of your marketing strategies.

Meanwhile, back at the RANCH

First ad agency to test "AdBot" automated marketing tool, will scale back to a 2-day work week. Brogan has been chosen as the first U.S. test agency for AdBot, an automated marketing service that utilizes artificial intelligence to essentially clone a creative team.

Cryptocurrency: what marketers should know. Bitcoin. Ethereum. Ripple. No, these aren't random words, they're cryptocurrencies. And here are six brands that are already engaging with them.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - March 23, 2018

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over "smart homes," smart cities are coming to town. How to survive a brand crisis? Plan before it hits.

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Karlie Kloss and Teach for America team up to help 1,000 girls learn to code. Check out how the supermodel is inspiring young girls to pursue careers in the tech industry.

The tech talent gap is real. Increased diversity is the solution. When we're surrounded by people with different experiences, our brains do something incredible.

The 'fourth industrial revolution' is upon us. Get ready for a next-generation wireless network. Take a look at some of the ways 5G might transform cities over the next few years.

4 steps for effectively managing a PR crisis. Each crisis may come as a surprise, but your response should not be. Get prepared by following these steps.

Meanwhile, back at the RANCH

At-home healthcare testing: fad or future? Patients no longer have to expose themselves and others to germs as they wait to receive test results and prescription refills. See how far at-home testing might go.

AR in the OR. Innovation's on the rise. So is Augmented Reality. Check out how companies are stitching AR into the healthcare industry.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

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Weekly Recap - March 9, 2018

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta's "Runways" ad has us excited for takeoff. With International Women's Day this week, this video about the gender pay gap is getting a lot of attention. Marketing makes a difference. This industry drives the campaigns, hashtags and images that force conversation and shape culture.

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Clever camerawork makes everything a runway in this new Delta ad. Good things come to those who go. The Brogan team can attest to that.

Here's how kids respond when introduced to the gender pay gap. Spoiler alert: They aren't too happy.

Why marketing will show the world gender equality. When women are represented as equals, the world learns to treat them as equals.

Meanwhile, back at the RANCH

Are you in touch with Healthcare Touchpoint Analysis? Some Touchpoints are within your control. Unfortunately, many are outside of your control. Check out this Touchpoint Optimization Strategy to increase the quality of the total patient experience.

Does influencer marketing still work? If so, what makes for a powerful influencer? And which cohort is most influence-able? Check out these tips on approaching influencer marketing in 2018.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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Weekly Recap - January 26, 2018

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, master the Instagram basics. Then, see consumer loyalty.

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5 trends that will shape social media in 2018. Move away from vanity metrics. Likes, comments and shares aren't showing the true value of social for brands.

Snapchat is making app install ads more targeted with deep links. More data, less problems (for marketers that is). Advertisers are finding new ways to target consumers who have already downloaded and opened an app.

How brands from Subway to Maserati are using Instagram effectively. Bring more to the table. Instagram is a visual platform first, but to succeed, brands need to keep consumers consistently engaged.

Meanwhile, back at the RANCH

Marketing Statement – First Quarter 2018. Digital will continue to dominate marketing in the year to come as financial brands work multiple channels to build relevance. But it's a tough crowd. Millennials are postponing big plans and Boomers are putting off retirement. Breaking through is all about building trust.

What's word of mouth worth? Trillions. When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spending.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice to their products. Tech is still a boys' club. These women are shaking up the status quo.

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Mobile shopping grew during the 2017 holiday season. The data has spoken. 50% of orders were done on phones on December 25th.

5 ecommerce trends to pay attention to this year. Personalized checkouts, voice shopping, diversity in the workplace. We want it all in 2018.

Marketers are racing to reach growing audiences on Amazon's Alexa and Google Home. Alexa and Google Home have sold 27 million devices in the U.S. What does the popularity of voice assistants mean for marketers?

What these 5 women are doing to solve tech's diversity problem. Inclusive AI and coding communities. These women are leading the charge toward a more diverse workforce.

Meanwhile, back at the RANCH

Brogan sharpens the saw, strengthens team at Camp Tamarack. Trust, communication, respect, collaboration and responsibility are fundamental attributes of high performing teams. In the four hours the Brogan Team spent at Tamarack Adventure & Retreat Center, we worked these skills silly – both figuratively and literally.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would.

2018 healthcare marketing trends, buzzwords and bingo. It's that time of year again. Everyone's talking 2018 healthcare marketing trends, buzzwords and big ideas. So we thought it might be fun to give our lingo a new twist with this Healthcare Marketing Bingo card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

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Weekly Recap - December 1, 2017

We're still full from Thanksgiving, but when we're ready to start cooking again, you'll find us shopping for these brands that are disrupting the grocery industry. Transparency, customization and authenticity. Cosmetic companies do a major shift in marketing to address consumers' concerns. November is over, and brands are in an all-out holiday mode.

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5 brands shaking up the grocery industry by changing what we eat and how we buy food. Shoppers continue to ask for social responsibility and convenience from brands. Halo Top, HelloFresh and Thrive Market are among those meeting consumers' demands.

These cosmetic brands are letting consumers define what beauty means to them. The foundation of these brands? Inclusivity.

All the big holiday ads of 2017 (so far). It's the most wonderful time of the year. Check out these ads from around the world that are putting us in the holiday spirit.

Meanwhile, back at the RANCH

Everything you need to know about Facebook Live. In August of 2015, Facebook announced an entirely new way for people to engage with their family, friends and fans. Facebook Live was instantly all about what was happening at an exact moment in time.

Practical Millennials postpone homeownership. Ask any 20-something-year old where they're living, and now more than ever, they'll likely tell you they're renting an apartment.

Healthcare marketing to champion Michigan hospitals. Concerned about the state of affairs for healthcare reform? Our client, Michigan Health & Hospital Association (MHA), gets it — and has just the answer for you.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

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Weekly Recap - November 17, 2017

It's science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this new donor base turns to social media for charitable content.

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On World Kindness Day, this organization put up walls to spread love. That might sound contradictory. Let's put it this way—these walls are essentially murals that encourage people to put kind words out into the world.

Lionsgate's Chrome extension turns negativity to positivity. #ChooseKind. The tool uses machine learning to spot offensive content and put a banner with a more positive message over it.

'Tis the donation season. We're bringing up transparency again. Donors want to be sure their money will actually make it to the people who need it. Go figure.

Meanwhile, back at the RANCH

Talk finance to me: how to market your financial brand to women. Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men.

Looking for Millennials? Seeking marketing magic? Hit the library. Ask a Millennial to explain the sharing economy and she'll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she'll show you her library card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

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Talk finance to me: how to market your financial brand to women.

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is a little dated, this perception has not really changed all that much. According to CEB Iconoculture research, there is a 12 percent gap between men and women that own stock. There is still a gender disparity at play.

How can this still be, if women across generations tend to take the lead on family investments?

(Source: CEB Iconoculture Research)

Let's take a look at the contributing factors...

  • Disruption in income: Perhaps your income is supporting your child care fees? Saving for a house? Saving for your children's higher education? All occurrences disrupt income.
  • Earning less: Yes, it is 2017 and women are still not making the same wages as men. That said, less income means less investment opportunities.  
  • Impact of caregiving: Caring for aging parents is becoming yet another role women are taking on, even while they still work. Some women are taking part time jobs to care for family members during the other hours of the day.
  • Shifts in marital status: Divorce and division of assets in and of itself is a contributing factor that affects women's financial status.
  • Living longer: Women are living longer than expected, so they are financing their expenses longer as well.

Approach at your own risk.

According to CEB Iconoculture research, men and women are motivated by different values when it comes to taking financial risks. Per their data, men are motivated by a confidence challenge, which explains the 12 percent gap in stock ownership compared to their female counterparts. In contrast, when it comes to risk taking with finances, women are motivated by the consequences, security, learning more about the risk and trusting the institution they are receiving advice or investing in. For women, the number one priority is financial security.

You know what they say, "when you assume, you make an..."

It has been assumed that women lack confidence, are financially fragile and reluctant to trust. Instead, women want marketers to know that they are aware and calculating their risks. They are seeking financial stability by setting a higher bar for themselves, but they are also swayed by solutions to achieve their goals.

When opportunity knocks.

It may seem silly, but marketers should know...

  • Don't market to women like they are men
  • Don't market to women with risks

But...

  • Do market to life stages: buying car/house, saving for children's higher education, home improvements and leaving an inheritance for the family.
  • Do offer expertise on financial needs: Save for unexpected expense/vacation, pay down debt, invest in retirement
  • Do offer the pros of investing

For more on Financial Trends, subscribe to our Marketing Statement – a quarterly account of industry insights.

Weekly Recap - November 3, 2017

Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There's a note for that. Apple stylizes the music note to represent different genres and artists. Unlocking cities. Uber says ridesharing is crucial for reaching cities' full potential. Never Stronger. Nike references Houston's devastating hurricane in World Series ad.

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This historical PSA encourages girls to defy stereotypes and pursue the sciences. Check out the stories of these female pioneers in the STEM fields. The 30-second videos were created to raise students' interest in careers in chemistry.

Apple Music builds a new visual identity around its musical note. Marketers won't want to miss this advertising eye candy. While promoting a brand redesign, the campaign pays tribute to artists like Sia, Dr. Dre and Drake.

Uber thinks inside the box. Uber uses a visual metaphor to humanize traffic problems. Cities around the world can relate to this powerful imagery.

Nike salutes the World Series champs. Houston Strong. A simple tribute for the Astros' first World Series win.

Meanwhile, back at the RANCH

5 tips teens can teach your brand about social media success. Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars…

Marketing Statement - Fourth quarter 2017. Blissfully ignorant. That's one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner's spending habits...

Healthcare Checkup - October 2017. HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing to the opioid addiction public health…

Before the big day, fiancées aren't talking finances. Picture this. You're standing at an alter in front of your family and friends. You're vowing to love someone in sickness and in health. For richer or for poorer...

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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Weekly Recap - September 15, 2017

Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless checkouts could mean billions for retailers. Want to get the most out of your video campaigns? Contextual targeting may help improve your reach.

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Fearless Girl stole the world’s heart and brought this company millions in free marketing. The iconic girl standing opposite to Wall Street’s Charging Bull created a social media storm, but the marketing campaign had a deeper purpose. Don’t miss these insights from the campaign’s creators.

‘Corpsumers’ care as much about a brand’s values as its products. Millennials, high-earners, and parents seem to agree. Check out these stats from MWWPR to see how ethics affect consumer  buying decisions.

How the end of Amazon’s ‘1-Click’ patent will change web-wide checkouts. Before Prime, the simplicity of checking out was a huge component of Amazon loyalty. Now, retailers all over the web may start implementing simplified purchasing.

When it comes to marketing on YouTube, context is key. Consumers seeking out and watching certain content provides distinct signals about what they may be interested in buying. Here’s how to use those signals to reach the "unknown" demographic.

Meanwhile, back at the RANCH

Skinny websites, snackable content and more from Digital Summit Detroit. Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share. 

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.