Trends: Healthcare
Celebrating 40 years of creative advertising: #31: Michigan Department of Health and Human Services – COVID response
Think back to March 2020. As the coronavirus started to make its way around the world, the air was thick with fear and worry, and our hearts were burdened by the unknown. With such limited information … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
6 key takeaways from the NRC Health 2024 Experience Perspective Webinar
If you missed the NRC Health 2024 Experience Perspective webinar last week or haven’t had a chance to leaf through the 50-plus page report, below are six key takeaways to help keep you conversationall … Read more
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more
Standout Social Media Campaign Example #5: HAP
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
How Meta is improving accessibility and inclusivity in 2022
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more
Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my … Read more
Key takeaways from the SHSMD Dementia Caregiver Online Community webinar
If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available … Read more