Trends: Guerilla

Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read more

video on mobile

Weekly Recap – June 22, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Taylor Swift Twitter Takeover

Taylor Swift takes over Twitter with a custom emoji.

On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a cus … Read more

“Share a Coke” campaign gives the brand its best summer in a decade.

A few months ago, our senior copywriter Laura Pryor swung by my desk to exclaim that she was sharing a Coke with “Steve.” To my surprise, she had found a can of pop with my name printed on it. I laugh … Read more

Clever social marketing campaign proves the medium is (still) the message.

The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read more

The weekly recap – April 21, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Twitter has made big changes. Have you seen them?

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read more

Taco Bell enters the breakfast ring by calling on influencers.

Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market … Read more

The weekly recap – March 17, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The weekly recap – February 24, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

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