Trends: Branding
Celebrating 40 years of creative advertising, #35: Henry Ford Health System.
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend i … Read more
Celebrating 40 years of creative advertising, #34: Consumers Energy
Consumers Energy invests a lot of energy (and money) into making the lives of Michiganders better. They partnered with Brogan to promote their STEM (Science, Technology, Engineering and Math) educatio … Read more
Celebrating 40 years of creative advertising: #33 Frankenmuth Insurance – Frank Conversation
What started in a small town with the idea of neighbor helping neighbor has grown into a nationally known and super-regional carrier today. For over 150 years, Frankenmuth Insurance has prioritized th … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
Should brands bail on X, formerly Twitter?
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more
Sonic logos: The evolution of the advertising jingle.
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more
Why cybersecurity is critical in building brand trust.
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more
Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
The importance of social media etiquette for businesses.
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more
