Trends: Branding

Bald and Beautiful Facebook Page

Online campaign influences Mattel to produce bald Barbie for cancer-stricken youth.

The evolution of the Barbie Doll has been drastic since it first hit the children’s toy scene in the late 1950s. Since its launch, Barbie has had to combat multiple lawsuits and negative press about t … Read more

The future of User Interface (UI) Design: Part 1.

As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read more

Innovative healthcare marketing example #10.

How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read more

Invest in yourself first – advice for brands.

“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand buildi … Read more

Innovative healthcare marketing example #7.

Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical Universi … Read more

Pinterest

Get pinned.

If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read more

Innovative healthcare marketing example # 4.

Walt Disney and happy kids. They just go together. That’s why the new Walt Disney Pavilion at Florida Hospital for Children – the whole hospital concept – is a top pick for innovative healthcare … Read more

St. Jude Facebook Page

Innovative healthcare marketing example #3.

When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. A … Read more

Mt. Sinai Print Ad

Innovative healthcare marketing example #2.

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A d … Read more

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