Non-traditional marketing

The element of surprise—it's not just a military strategy. Sometimes the best marketing opportunities fall outside typical media venues. These guerilla ideas go directly to where consumers are. Sometimes these ideas are outside the advertising box simply because no one has thought of them yet—like in the 80s when we put AIDS advertising on restroom urinal mats, targeting men in gay bars. Or recently when we put educational infographics on fast food tray liners to promote healthier eating. These innovative ideas often break advertising conventions. But more importantly, they break through to consumers to move your business objectives forward.

Building wraps & Projection advertising & Street teams & Space takeovers & Mirror cling & Urinal mats & Restroom posters & Beauty salon posters & Parking lot stripe advertising & Church outreach & Giveaways

BrandingAdvertisingMedia Planning & BuyingSocial Media MarketingInbound MarketingWebsite DevelopmentLoyalty MarketingPoint-of-Sale MarketingPublishingInternal CommunicationsNon-Traditional MarketingPublic Relations Alliance

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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