Branding

Your brand is the essence of who you are and the branding process is the articulation of it. Our job as your marketing partner is to tap into your brand’s authenticity to relate to your target audience in a meaningful and sustainable way. We use the Brogan True Results Process and begin with discovery. We do a deep dive into your marketing assets, channels, strategic and operational plan, analytics and competitive space. We do a brand immersion experience and use empathy mapping and other exercises to create the buyer’s journey. We combine this information with insights about your target audience gleaned from proven resources—Nielsen @Plan, CEB Iconoculture and our own proprietary Brogan Talks to Women Survey database—to craft the strategies and creative concepts that will bring your brand to life. After testing and refining, we get internal audiences on board to become brand ambassadors, then launch to your external audience. Monitoring, measuring and optimizing to ensure we maximize results for every media dollar you spend. Finally, to ensure your branding is consistent within all your marketing communications, we create brand standards to make sure every communication (whether we create it or your internal marketing department creates it) is in one voice.

Primary and secondary research & Competitive audit & Customer segmentation analysis & Strategic planning & Market research & UX & Marketing plans & Brand positioning & Brand identity & Brand standards & Integrated marketing

BrandingAdvertisingMedia Planning & BuyingSocial Media MarketingInbound MarketingWebsite DevelopmentLoyalty MarketingPoint-of-Sale MarketingInternal CommunicationsNon-Traditional MarketingPublic Relations Alliance

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us