Replacement parts, both new and remanufactured, are big business for Gilbarco Veeder-Root, but customers were having trouble identifying the parts they needed and locating a source for purchase.
Brogan & Partners worked closely with Gilbarco to build an online catalogue in keeping with the brand look and feel of all Gilbarco materials. The categories reflect core products and are easily searched to find the parts that are needed.
The parts catalogue has gotten rave reviews from distributors and Gilbarco customers alike.
Long a leader in the gas "dispensing" industry, Gilbarco Veeder-Root was also a leader in technology. While the company itself had unmatched convenience store expertise and innovative, comprehensive products, their image hadn't caught up. We needed to establish a clear brand for Gilbarco.
We brought a human touch to technology through direct mail, advertising, collateral material, interactive tools and a microsite. The consistent brand campaign helped them exceed sales forecasts and secured them the technology leadership position. International affiliates are now adopting the brand.