Brogan & Partners Convergence Marketing wins Best Places To Work award.

[Raleigh, NC] - Jim Tobin, partner at Brogan & Partners Convergence Marketing, has announced that the firm won the 2006 Best Places to Work award from the Triangle Business Journal at a luncheon Sept. 14 at the Embassy Suites in Cary. The firm won in the midsize business category for the annual award, based on a survey performed by Triangle Business Journal with Quantum Market Research. Winners were selected based on an employee-completed survey.

“At Brogan, our employees are the key ingredient to our success,” said Tobin. “It is an honor to win an award based on their feedback and support. We strive to provide the best environment for our employees and give them everything they need to succeed.”

About the Best Places to Work Awards:
Workers in the Triangle nominated their employers as a Best Place to Work in the survey. Nominated companies received an online opinion survey to distribute to workers. Employees then were asked to gauge their level of agreement to a set of 40 quantitative questions that probed their opinions about the organization, managers, co-workers and their own jobs. The survey also allowed respondents to enter qualitative, general comments anonymously. A total of 100 local companies participated in the survey; 92 met the threshold of employee participation to qualify for the competition. Thirty companies received awards after the survey results were analyzed. Winners were the top 10 finishers among small, midsize and large businesses.

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Detroit, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted One of the Best Places to Work, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked seventh largest advertising agency in the Triangle in the Triangle Business Journal’s Book of Lists 2005.

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St. John Health chooses Brogan & Partners.

[Birmingham, MI] - Deidre Bounds, managing partner, Brogan & Partners Convergence Marketing, has announced that the firm has been named agency of record for St. John Health in metro Detroit. Brogan & Partners will provide marketing and advertising services for St. John Health and its hospitals.

"It's an honor to be working with the largest provider of inpatient care in Southeast Michigan," said Bounds. "We are excited to put our healthcare expertise to work for St. John Health."

"We're excited about this partnership and are confident that Brogan's integrated marketing approach will evolve the St. John Health brand and marketing strategy," said Sean Neall, vice president, Marketing, St. John Health.

St. John Health is the largest provider of inpatient care in Southeast Michigan and one of the largest employers in metro Detroit. St. John Health provides comprehensive prevention, primary care and advanced treatment programs with more than 100 medical centers, and nine hospitals spanning five counties.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Brogan & Partners tourism advertising recognized by nation's tourism directors…again.

[Birmingham, MI] - At the Annual Conference of State Tourism Directors held in Minneapolis last week, Michigan tourism advertising was honored as the "Best State Television Advertising" by the National Council of State Tourism Directors at their annual Mercury Awards presentation.

Travel Michigan submitted the entry for most effective television advertising. The advertising is judged annually for both creativity and results. According to the Travel Michigan entry, the $3.4 million advertising campaign created by Brogan & Partners for the state's 2005 promotional campaign generated the highest number of consumer inquiries ever recorded by the state; it generated 890,000 incremental visitors and a minimum of $165 million in incremental visitor spending.

"We are thrilled that our creative and strategic work on behalf of Travel Michigan again has earned Michigan the respect of the national tourism industry," said Marcie Brogan. "By entering our work, Travel Michigan was clearly pleased with the results they received also. While the respect of peers is nice, results for the taxpayers are even better. We have always done our best to deliver the highest quality work for the state, and once again our efforts paid dividends for the taxpayers."

This is the third time in four years that Michigan's tourism advertising, created by Brogan & Partners, has received a Mercury Award for both creativity and effectiveness by the National Association of State Tourism Directors.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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Checker Sedan hails Brogan & Partners.

[Birmingham, MI] - Deidre Bounds, managing partner, Brogan & Partners Convergence Marketing, has announced that the firm has been hired for marketing services by Checker Sedan based in Dearborn Heights, MI. Brogan & Partners will provide marketing and advertising services to launch their new brand in addition to redesigning their website.

"It's exciting to launch a new brand for a company that has been around for so long," said Bounds. "I can't wait to take a Checker Sedan to Detroit Metro Airport!"

Checker Sedan was established in 2000 by its parent company, Soave Enterprises, as the luxury service division of Checker Cab, Detroit's oldest and largest taxi service company. The company also operates Commuter Express, providing chartered motor coach transportation across the country. Checker Sedan provides luxury sedan and limousine transportation to a growing clientele in southeastern Michigan.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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The Christ Hospital chooses Brogan & Partners.

[Birmingham, MI] - Deidre Bounds, managing partner, Brogan & Partners Convergence Marketing, has announced that the firm has been named as the agency of record by The Christ Hospital based in Cincinnati, OH. Brogan & Partners will provide marketing and advertising services for this 555-bed acute care facility.

"It's an honor to have The Christ Hospital name us as agency of record -- the first step in building a long-term client relationship." said Bounds. "With a nationally recognized client and our health care marketing expertise, we'll be sure to have wonderful results."

The Christ Hospital is consistently recognized as one of the best hospitals in the United States by U.S. News & World Report and is the Greater Cincinnati's top choice for health care.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Radiance Medspa hires Brogan & Partners.

[Birmingham, MI] - Deidre Bounds, managing partner, Brogan & Partners Convergence Marketing, has announced that the firm has been hired by Radiance Medspa to promote the grand opening of their Rochester Hills location. Brogan & Partners will also provide marketing and advertising services for Radiance Medspa's launch campaign. This will be the first Radiance Medspa in Michigan.

"It's great that personal appearance enhancements are becoming less taboo," said Bounds. "It makes all the difference in the world knowing that your procedure is going to be safer and easier because you are treated by professionally trained doctors and clinicians."

As 12,000 Americans turn 50 each day, there is a growing demand for non-invasive procedures that produce results without trauma of in-patient surgery. Radiance Medspa is answering that demand with state-of-the-art, non-surgical skincare and spa treatments - the comfort of a 5-star spa under the care of a physician. During its launch, Radiance Medspa will be offering free consultations and skin analyses.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brandi Royal transfers to Brogan & Partners NC office.

[Cary, NC]- Brogan & Partners Convergence Marketing announced today that Brandi Royal has transferred from the firm's Michigan office to its Cary office. She joins the North Carolina office as an Account Supervisor.

"Brandi's regional and national account management experience will be put to good use advising our increasing number of clients," said Jim Tobin, partner and manager of the North Carolina Office. "She's done great work for us in Michigan, and we're really happy she agreed to make the move to North Carolina.

"She is an experienced Account Supervisor and marketing strategist who has worked with clients including the MEAC Basketball Tournament, Comcast, AAA, CAPE Health Plan, and the North Carolina Department of Health and Human Services. She worked for the InterOne Marketing Group on the DaimlerChrysler account before joining Brogan & Partners," Tobin said.

Brogan & Partners has added several new clients in 2006, creating the need for an additional senior level account person.

Brogan & Partners is an award-winning convergence marketing company that combines online strategies, conventional advertising, public relations and other communications vehicles. A Triangle Business Journal top-10 agency, Brogan & Partners is headquartered in Michigan, with a full service office in Research Triangle, and affiliates in Chicago, Ann Arbor and Silicon Valley. Brogan & Partners specializes in high tech, b2b, tourism, economic development, auto-related, government and healthcare industries.

 

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Quintiles chooses Brogan & Partners to enhance marketing communication project.

[Cary, NC]- Brogan & Partners Convergence Marketing announced today that Quintiles Transnational Corporation has chosen the firm to enhance one of its marketing communications programs.

Quintiles Transnational helps improve healthcare worldwide by providing a broad range of professional services, information and partnering solutions to the pharmaceutical, biotechnology and healthcare industries. They are headquartered in Research Triangle Park.

"Quintiles is the world leader in pharmaceutical contract research. They provide a complicated product to sell with traditional strategies. This presents an interesting challenge to any company, making internal communications even more important," said Jim Tobin, partner and manager of Brogan & Partners' North Carolina office. "Our job will be to help them make sure they communicate effectively between their global marketing and sales groups around the world."

Brogan & Partners has a long history of working successfully with healthcare organizations, including the National Institutes of Health, Pfizer, and many hospital systems.

Brogan is an award-winning convergence marketing company that marries online techniques with conventional advertising, public relations and other communications strategies. A Triangle Business Journal top-10 agency, Brogan & Partners is headquartered in Michigan, with a full-service office in the Research Triangle, and affiliates in Chicago, Ann Arbor and Silicon Valley. Brogan & Partners specializes in high tech, b2b, tourism, economic development, auto-related, government and healthcare industries.

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Nurse anesthetists choose Brogan & Partners.

[Cary, NC] - Brogan & Partners Convergence Marketing announced today that the North Carolina Association of Nurse Anesthetists has named the firm agency of record for their public relations programs.

"We have long specialized in healthcare issues so we are very excited to be chosen to represent the communications needs of one of North Carolina's premier groups of health care providers," said Jim Tobin, partner and manager of the North Carolina office. "Our agency's experience will be help the nurse anesthetists improve their overall communication strategy."

Brogan & Partners, a full-service advertising and public relations firm, has managed healthcare marketing and public relations for numerous health organizations, including the National Institutes of Health, Pfizer, the Michigan Hospital Association and many hospital systems.

The North Carolina Association of Nurse Anesthetists selected Brogan & Partners specifically to help enhance member communication, media relations and legislative communication.

The NCANA is the state branch of the American Association of Nurse Anesthetists, a professional association representing more than 25,000 certified registered nurse anesthetists. North Carolina is home to more than 1,300 of those members, and the NCANA represents the largest group of advanced practice nurses in North Carolina.

Brogan & Partners is an award-winning convergence marketing company that marries online techniques with conventional advertising, public relations and other communications strategies. A Triangle Business Journal top-10 agency, Brogan & Partners is headquartered in Michigan, with a full-service office in Research Triangle, and affiliates in Chicago, Ann Arbor and Silicon Valley. Brogan & Partners specializes in high tech, b2b, tourism, economic development, auto-related, government and healthcare industries.

 

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Morton's hires Brogan & Partners.

[Birmingham, MI] - Deidre Bounds, managing partner, Brogan & Partners Convergence Marketing, has announced that the firm has been hired for public relations for Morton's Steakhouse in Southfield and their Troy location set to open in April 2006. Brogan & Partners will provide public relations services and events services for their grand opening.

"Morton's sizzles some of the best steaks in Michigan," said Bounds. "We look forward to working to with them to enhance their public awareness as well as eating their delicious food."

Savor The Good Life. USDA prime-aged beef, succulent seafood, fine wine, chilled cocktails, decadent desserts, crisp white linens and exceptional service. For more than 25 years, the steakhouse by which all others are measured. Morton's, Troy will be located at 888 West Big Beaver in Troy. Morton's, Southfield, the first in Michigan and 19th in Morton's history, is located at One Towne Square in Southfield. For more information or reservations call Southfield at 248.354.6006, Troy at 248.404.9845 or visit www.mortons.com.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Laurie Hix named Creative Director at Brogan & Partners.

Birmingham, MI-October 27, 2005- Deidre Bounds, managing partner of Brogan & Partners Convergence Marketing, has announced that Laurie Hix has joined the firm as creative director. Hix began her award-winning advertising career at Brogan as an intern, after almost twenty years in the industry she returns to her roots to lead the creative team. Most recently she worked as a freelance writer through her company, Brainchild.

"Laurie's back!" bellowed Bounds. "Her talent is exceptional and she will manage the production of thought-provoking and intensely creative work for our clients. Brogan thrives on creativity and there's no doubt Laurie will add to that."

Hix earned a Bachelor of Art degree in American Studies from the University of Notre Dame in South Bend, Indiana. She has collaborated with many other Detroit ad agencies, including Campbell-Ewald, Leo Burnett, J. Walter Thompson and Doner on accounts ranging from Chevrolet to Pizza Hut. Her creative work has earned her more than two dozen industry awards. Hix is active in her daughters' school and in their Brownie Troop; she lives in Beverly Hills with her family.

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

 

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Brogan & Partners names new managing partner.

Birmingham, MI-October 13, 2005- Deidre Bounds was recently named Managing Partner at Brogan & Partners Convergence Marketing. She is responsible for the day-to-day implementation of the strategy and direction set forth by the agency's Board of Directors. Marcie Brogan will step down as managing partner but will remain as Chief Executive Officer and Chairman of the Board.

"Deidre started 13 years ago as an intern and moved through the company from account manager to media director to an equity partner," said Brogan. "She has demonstrated impeccable leadership skills and knows this agency just as well as I do. I have faith in her as I do with all of my partners." Bounds, in addition to five other junior partners, was recently given license to purchase equity in the company.

Bounds will report to the chairman on a daily basis and report to the Board of Directors quarterly. As Managing Partner, Bounds will be responsible for managing daily operations with support and input from partners. She will also serve as an advisor on the board.

"I have always admired Marcie's leadership skills and the respect she gives to the staff and clients," said Bounds. "I look forward to applying what I've learned from Marcie and adding my own style to continuing the successful agency Marcie has built."

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Detroit and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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