Marcie Brogan

Partner, Chair of the Board

Marcie Brogan is founder and chair of Brogan & Partners, an advertising firm headquartered in Birmingham with a branch in North Carolina's Research Triangle and a research affiliate in Chicago. She is also co-founder and CFO of Ignite Social Media, which is headquartered in the Research Triangle with a branch in Birmingham.

In 1972, Marcie traded in a doctoral program at the University of Detroit for a copywriting job at Doner University. Two years later, she followed her husband to London—and despite being told she didn't speak English–landed a job at England's hottest agency. Next came a stint in Brussels running a copy consultancy before being hired by Interpublic to help manage two ad agencies in The Netherlands, thereby becoming Holland's first female creative director.

Back in the USA, Marcie opened her own agency in 1984. It has since grown in to a successful, high-energy agency committed to creativity and to an employee-focused workplace. In 2007, she co-founded Ignite. In 2012, thanks to younger partners taking on day-to-day management for both agencies, she has volunteered marketing time and ides to Governor Rick Snyder.

Throughout her career, she has been active on civic and professional boards, including the Nature Conservancy, the Eli Broad School of Management at MSU, the Detroit Regional Chamber, the Adcraft Club and others. She has had a strong focus on mentoring and hiring women and minorities. She has been honored for creative work, professional achievements and workplace innovations, including her recent induction into Detroit's Advertising Hall of Fame.

Marcie is married to mystery author Mike Brogan, has two children and a granddaughter named...Brogan.

Marcie's Blog Posts...

In 1988 D.O.C.—then a large independent optical retailer run by Richard Golden—opened a specialty boutique featuring designer eyewear. Optique had a limited number of stores and an equally limited budget. AHA! thought...
In 1988, AIDS was a mysterious, terrifying and fatal disease.  Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real facts to the public, the...

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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