Henry Ford Health System hires Brogan & Partners as agency of record.

BIRMINGHAM, Mich., October 13, 2016 —Woman-owned and managed Brogan & Partners is the new agency of record for Henry Ford Health System. Ellyn Davidson, managing partner for the agency, made the announcement.

Henry Ford was Brogan & Partners’ first client more than 30 years ago when Marcie Brogan launched her business in Detroit.

“We are truly thrilled to be working for the iconic Henry Ford Health System brand and its award-winning marketing team,” Davidson said. “We’ve amassed a significant amount of healthcare experience since we last partnered. We look forward to applying it generously to the Henry Ford brand to further consumer awareness and preference.”

Brogan will extend and strengthen Henry Ford’s recently launched “All for You” campaign, emphasizing the System’s commitment to individualized healthcare. The agency has already begun work on planning and initial projects.

Brogan was selected after a national search. Henry Ford is particularly pleased to be working with a local agency with meaningful healthcare experience and a proven track record, said Liz Schnell, Henry Ford vice president of brand strategy.

“We have invested months of research and strategic work defining our brand for today’s healthcare consumer,” Schnell said. “We needed an agency to elevate and execute our brand strategy with the same level of rigor and excellence. We’re confident we’ve found that partner in Brogan.”

About Brogan & Partners

Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit brogan.com.

About Henry Ford Health System

Henry Ford Health System is a six-hospital system headquartered in Detroit, Mich. It is one of the nation's leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and health care delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. The system is a 2011 Malcolm Baldrige National Quality Award recipient. Visit henryford.com to learn more.

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