Julia Mastropaolo's blog

Healthcare Checkup - March 2017

Let's face it, we've all Googled our symptoms before. That rash , pain or cough. According to Google, 1 percent of queries are symptom related. That's millions of searches surrounding symptoms and signs of illness. So, what does this mean...Read more

Healthcare Checkup - February 2017

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re...Read more

Healthcare Checkup - January 2017

Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it...Read more

Healthcare Checkup - December 2016

Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send curated packages to loved ones diagnosed with breast...Read more

Healthcare Checkup - November 2016

Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to...Read more

Talk about breakthrough healthcare marketing.

This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda's "M*A*S*H" character, for...Read more

The doctor is in. Virtually.

Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare - the first and only hospital in mid-Michigan...Read more

Healthcare Checkup - October 2016

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note...Read more

And the SHSMD 2016 Academy Award winners are...

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve applause for their efforts, below is my take on...Read more

Healthcare Checkup - September 2016

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research ,...Read more


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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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