Ellyn Davidson's blog

Weekly Recap - September 15, 2017

Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless checkouts could mean billions for retailers. Want to get the...Read more

Weekly Recap - September 8, 2017

Got data? Here’s how LinkedIn has become THE place for business-to-business digital marketing. Gens X, Y and Z all agree on this. Check out these stats from Influenster to see how women of all ages feel about branded content. Don’t...Read more

Weekly Recap - September 1, 2017

Faith in humanity restored. Here’s what brands are doing to help in the aftermath of Hurricane Harvey. Sick of seeing fake news on social media? Facebook is, too. Are you guilty of email overload? Check out these stats from Adobe...Read more

Weekly Recap - August 25, 2017

Can you pitch your brand in six seconds or less? Tomorrow’s ads are shrinking with consumer attention spans. Think bumper ad sized. Meanwhile, AdWeek shares its top 25 list of 2017 ads (so far). Burger King made the cut. Yes,...Read more

Weekly Recap - August 18, 2017

The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Black is the new black. Black packaging is...Read more

Weekly Recap - August 11, 2017

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s a story for later. Google is...Read more

Weekly Recap - August 4, 2017

Wish you could create more followers? These influencers do, and Instagram is not having it. The social network still triumphs over Snapchat, which is still finding its groove to please advertisers. Can’t beat the heat? Stay cool with expert tips...Read more

Weekly Recap - July 28, 2017

Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how to wield it well and other tips...Read more

Weekly Recap - July 21, 2017

Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online. Does your brand have a proper mission?...Read more

Weekly Recap - July 14, 2017

The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you might expect. Amazon Prime Day...Read more

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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