Abby Schnell's blog

5 things your hospital should be doing online.

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. Fact: 59 percent of adults search online for health...Read more

Gen Z: Marketing solutions for the next largest generation [data].

In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millennials, Gen Z has their...Read more

Write better meta descriptions and improve CTR [with cute animals].

Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. Meta descriptions are a long-debated art. Unwritten,...Read more

7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to...Read more

Wendy's gets real. Twitter goes wild. And sales?

Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end...Read more

5 tips to boost video performance.

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the place. And for good reason: consumers are...Read more

What you need to know about voice activated search and SEO.

Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to search differently when typing versus...Read more

To snap or not to snap: the pros and cons of Snapchat.

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot . Despite the potential gains, only 1 percent of marketers...Read more

A healthcare marketer's cheat sheet: What to advertise, and when.

There always seems to be a “that time of year.” We know all about winter flu season, Heart Month and World Health Day, but what about other ‘seasons’ that healthcare marketers could capitalize on? To be prepared for the next...Read more

5 things Millennials want from healthcare.

America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers need to know the best way to reach out...Read more
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Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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