Blog

Weekly Recap - May 6, 2016

This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your brand ride the carousel? Meanwhile, should Facebook...Read more

Healthcare Checkup - May 2016

Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes...Read more

Weekly Recap - April 29, 2016

Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and budget woes. Many brands are turning to consumer-generated...Read more

3 healthcare marketing trends on the rise (again).

Trends come and go, but these three seem to be sticking around. Let's take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From personal care items...Read more

Weekly Recap - April 22, 2016

Let’s talk video. Instagram launched :60 video, but are users really watching it? And since ad money isn’t coming yet on Facebook, the platform is considering testing commercials right in the live stream. Are you prepared? Or are you still...Read more

Everything marketers need to know about Millennials' health and wellness.

We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borders: How Millennials are Reshaping Health and...Read more

Weekly Recap - April 15, 2016

Did you use a mobile app today? Was it a financial app? According to eMarketer, roughly 30 percent of financial companies do NOT have a mobile app. That’s like a social platform saying, “We don’t have an algorithm.” Speaking of,...Read more

Communicating with visuals: The social media edition.

Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also found that 71 percent of online...Read more

Weekly Recap - April 8, 2016

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with their latest update. Using artificial intelligence, Facebook’s...Read more

Healthcare Checkup - April 2016

Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matter where they land, one thing is crucial...Read more

Communicating with visuals: A branded conversation.

It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own branded emojis. Digiday refers to this as...Read more

Weekly Recap - April 1, 2016

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instagrammers. So many ways to...Read more

Pages

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us