A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on.
-
Sprint brings the sales (and sass).
In an effort to prove they are just as competitive as the rest, Sprint has adopted a new spokesperson. And let’s just say this isn’t his first commercial.
-
Boss Baby is no wimp.
The box office favorite is taking a friendly stab at one of its competitors in the promo “A Tale NOT As Old As Time.” Hmm, what could that reference mean?
-
Wendy’s starts the real beef.
In response to McDonald’s announcement that select restaurants use of real beef in their quarter pounders, Wendy’s took to Twitter to add their own beef.
Photo: Adweek.
For more insights and trends, subscribe to our Brogan Weekly Recap.
