Weekly Recap - September 1, 2017

Faith in humanity restored. Here’s what brands are doing to help in the aftermath of Hurricane Harvey. Sick of seeing fake news on social media? Facebook is, too. Are you guilty of email overload? Check out these stats from Adobe to see what consumers think of email promotions. Thumbnails are more important than you think. Follow this advice to help your videos get the attention they deserve.

DETAILS, Please

Here’s how brands are helping the Texas communities affected by Hurricane Harvey. Hurricane Harvey hit Texas last weekend, leaving thousands without food and shelter. Airbnb, AT&T, Chobani and many others stepped up to show support in different ways.

Facebook blocks pages that spread fake news from advertising. After the 2016 election, Facebook faced criticism for its part in allowing misinformation to spread. Now, pages that repeatedly share false stories will be banned from buying ads.                   

Consumers want emails from brands to be more informative and less promotional. Is your brand sending too many emails? 50% of consumers find excessive email offers annoying.

Video influencers share their best tips for creating viral content. This couple used their channel as an experiment to see what works with and against YouTube’s algorithms. Here’s their advice on video lengths, promoting content and choosing thumbnails.

Meanwhile, back at the RANCH

Why the worst disasters can bring out the best in brands. When tragedy strikes, many brands are quick to respond. And it’s paying off big time.

5 doc training tips on patient-centered care. In the world of healthcare marketing, doctors are a central part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improved patient experience, are your doctors on board with that?

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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