Weekly Recap – July 13, 2015

Ellyn Davidson 07/17/15 - 4:24 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

6 ways retailers can be successful on Instagram.
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid promotion and infiltrating consumer feeds.

8 Social Media Marketing Mistakes to Avoid (Infographic)
Whether it’s oversaturating your content, or missing the point of social networks, newer marketers make many mistakes, including the following 8.

How Brands Can Drive Results With Promoted Pinterest Pins
Pinterest has quickly become an importzant channel for many businesses that share visually compelling branded stories with their highly engaged audiences.

Millennial Marketing Tips From 4 of the World’s Biggest Digital Platforms
Marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials—adults ages 18 to 34 who don’t respond to traditional advertising and are increasingly “cutting the cord.”

4 digital platforms

8 Tips On How To Market Effectively To Millennial Women
In the next five years, millennials will total more than $1.4 trillion in spending power. Do you know how to market to them?

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