Weekly Recap - February 3, 2017

Chips. Salsa. Social media. Ads. Yes, we're talking about the Super Bowl. Not only is it the Big Game for the NFL but for brands and advertisers as well. It's the one night of the year when consumers don't want to skip commercials. According to Adweek, 52 percent of consumers believe the ads supplement the fun of the Big Game. Another major component: social. Adweek notes that 52 percent of consumers will be turning to Twitter for most Super Bowl content. Is your brand ready? 

DETAILS, please

How good and bad Super Bowl Ads affect consumers' purchasing decisions. Finding out which Super Bowl LI advertiser becomes the brand to remember will be a big part of the fun surrounding the Big Game on Sunday.

A look at all the ways fans will use social media during the Super Bowl. For brands, the Super Bowl was once simply about counting the eyeballs that saw their ads. Now, it is so much more.

Super Bowl Advertisers hope to score touchdowns before the big game. When it comes to the Super Bowl, the big game's commercial breaks now get nearly as much pre-game hype as the event itself.

Meanwhile back at the RANCH

Why brands are discovering new ways to advertise to fitness consumers. Look good, feel good? Consumers today suggest that motivational message may no longer be effective.

8 things every blogger must know. If blogging isn't part of your marketing plan, you might want to reconsider. Here's why.

THE Topic of conversation

Social media marketing. Download our free whitepaper "The Evolution of Social Media Marketing: 9 trends to know now."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Comments

You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us