Weekly Recap - August 25, 2017

Can you pitch your brand in six seconds or less? Tomorrow’s ads are shrinking with consumer attention spans. Think bumper ad sized. Meanwhile, AdWeek shares its top 25 list of 2017 ads (so far). Burger King made the cut. Yes, ostriches can fly. Is your brand ready to take on augmented reality? These marketers are. Because iOS 11. Consumers want convenience, therefore Amazon. What brands can learn about a company on the brink of trillion.

DETAILS, Please

Brands and agencies are preparing for the era of 6-second ads. Have you heard of bumper ads? These snack-size spots could be ideal for reaching a younger demographic.

25 of the best ads from 2017 (so far). We’ve made it through the first six months of 2017 more or less intact, so it’s time to look back at some of our favorite advertising produced over that time.

Marketers are gearing up for mainstream use of AR. When Apple launches the iOS 11 operating system in September, millions of people will have augmented reality at their fingertips.

Why brands should obsess over their customers, not their competitors. Consumer convenience is key. Here’s how Amazon is on track to be a trillion-dollar company.

Meanwhile, back at the RANCH

8 signs your website is past its prime. Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results.

Lyft + Taco Bell: A boozy love story. What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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