Weekly Recap - August 18, 2017

The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Black is the new black. Black packaging is no longer reserved solely for luxury items. Do you consider your pet to be part of your family? Millennials want customization, convenience, and quality for their fur-babies.

DETAILS, Please

These are the images travelers share most on social media. Olapic’s data highlights what factors motivate travelers to create content on behalf of a brand.

29 e-mail subject lines that increase open and response rates. Not sure what to put in your e-mail subject line? The best subject lines are creative, interest-provoking, and informative.    

Why more packaging should be black, and why it’s so easy to get it wrong. If used carefully, black packaging can help products stand out from the competition.

44 percent of Millennials see their pets as starter children, and that’s a big opportunity for brands. Marketers believe the perception of pets has changed with this generation, and they can capitalize on that animals-as-kids perspective.

Meanwhile, back at the RANCH

Marketing vasectomies with bros and beer. Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. But marketing may change that.

Sex may be memorable but does it sell? Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. What does this mean for brands?

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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