Weekly Recap - August 11, 2017

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s a story for later. Google is planting its own stories on the internet. Is it working? Apple has officially joined Instagram, and its “shot on an iPhone” campaign definitely is.

DETAILS, Please

Inside Patreon, the economic engine of internet culture. It’s the latest turn in the never-ending cycle of ways people have funded “free” art, from federal grants to corporate sponsorships to, most recently, impression-based advertising.

Google stars testing Chrome’s built-in ad blocker. Google is planning to introduce a built-in ad blocker for its Chrome browser next year.

Short stories are popping up in Google ads all over the internet. Each year, Matchbook asks for short story submissions and then circulates them online through Google’s Ad words program.

The flagship Apple brand has finally joined Instagram. Apple extends the “Shot on iPhone” campaign to the social media giant.

Meanwhile, back at the RANCH

6 healthcare social media insights, with tips. That’s why it’s important to keep a pulse on what’s happening now, and what’s expected to happen next.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

THE Topic of conversation

Instagram - Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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