Marketing Statement - Third Quarter 2017

They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And (of course) Millennials, too. Well, these people care less about YOLO, more about adulting. They like reading Money Diaries, a blog about women working small budgets in big cities—because after all, girls just want to have fun with finance. Still, they’re reluctant to stray outside of conservative investments, and the reason may surprise you. Additionally, some estimates suggest the opportunity presented by female investors is at $5.4 trillion. Now we have your attention...

How banks and credit unions can connect with Gen We. A recent report by the Organisation (“s” intended) for Economic Co-operation and Development (OECD) suggests that many teens aren’t financially literate. The findings, released in May 2017, are from an international student assessment, which tested 15-year-olds in several countries.

How to market to young Millennials. We’ve heard the stereotypes of young Millennials. But is there any truth to them? This generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to live for the moment. And when it comes to adulthood, they’re definitely not delayed.

Money Diaries is the Millennial woman's Bridget Jones. I wonder what’s in her wallet? That’s the gist of “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women.

Women have money to invest. So, what’s stopping them? When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. But when it comes to stocks, mutual funds and life insurance, women are far less likely than men to invest.

QUICK study

From insights to innovation: Applying creativity to connect the dots. The 2017 Iconosphere gave us lots to think about. Our creative director captures five key takeaways.

The 3 Pillars of a Successful Onboarding Strategy in Banking. The key to moving the needle is your ability to understand why someone decided to start doing business with you — and continues (or doesn’t continue) to do business with you.

How to find a rainbow at the end of a troll storm. Blame it on the anonymity of the internet or the juiced up political environment. Whatever the prompt, trolls are inescapable. Arm your brand with these tactics to manage a troll attack.

How Quicken Loans' New CMO Moved from Fiat to Home Finance. Mortgage marketing can be tricky— Quicken Loans learned that last year when the Detroit company was hit with social backlash for over-simplifying the loan process in its first Super Bowl ad, earning comparisons to the subprime lending crisis of 2008.

Here are 4 keys to ranking for multiple keywords. In today’s SEO, where context is more important than keywords, performance measurement often still comes down to specific keyword terms and phrases that a user searches

SHARPEN the saw

You can depend on social media to change. Often. What’s an industrious, but insanely taxed, marketer to do? Read our free whitepaper on the nine social media trends impacting your online performance, for starters. It’s a quick read, but it’s rich with key insights to evolve your social strategies for optimum brand engagement. Download now.

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