Marketing Statement - First Quarter 2017

How's that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live video, 360-degree photos and recommendations? There's still time to bedazzle those tactics. (Bright shiny objects below.)  It's (still) all about the customer experience—in good times and especially in bad times. A Pennsylvania healthcare system shows how to make the most of highly emotional, high performance customer opportunities.   

4 social media trends that are changing insurance marketing. From year to year, most insurance products stay the same, but there's one thing that does change: the way they're marketed. What does 2017 have in store?

Facebook was busy in 2016. Here are the CliffsNotes. For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist.

A hospital system with a money back guarantee. Highly emotional, high performance opportunities are the stuff customer loyalty is made of, according to McKinsey studies into the retail banking industry. A Pennsylvania hospital system is putting this strategy to work in healthcare with promising results.

QUICK study

The green that's keeping Millennials up at night. Young adults fret about finances—especially building a sufficient nest egg in which to retire comfortably, according to a Schwab Retirement Plan Services study. It's the number-one reason Millennials lose sleep at night.

Zelle me all about it. Banks and credit unions are backing an open social payments platform in hopes of competing with the likes of PayPal, Venmo and Square. Like its competitors, Zelle lets consumers send money to friends or pay for goods and services at the touch of a smartphone app.

What motivates young people to save for retirement? Crow's feet. Researchers at Virtual Human Interaction Lab recently discovered a powerful tool to compel consumers to plan for retirement—aging. After meeting their aging avatars, college-aged subjects saved more than twice as much for retirement than those who did not.

Hey Gen X. This bank's for you. It seems every bank wants Millennials. But when Louisville, KY-based Republic Bank & Trust built its digital banking platform, MemoryBank, it was focused on an often overlooked generational cohort—Gen. X. Because peak earning years. 

SHARPEN the saw

You can depend on social media to change. Often. What's an industrious but insanely taxed marketer to do? Read our free whitepaper on the nine social media trends impacting your online performance, for starters. It's a quick read but rich with key insights to evolve your social strategies for optimum brand engagement. Download now.

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