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I am always looking for innovative social media measurement tools. Naturally, when I read an article back in September, Twitter to Release a Real-time Analytics Solution This Year on Mashable, I was excited. Allegedly, Twitter was to release an analytics tool by the end of 2010. Then again in November there was another article, Twitter’s Official Analytics Product Has Arrived. This article, like the other, indicated that this amazing dashboard was coming by the end of 2010.
It’s now March of 2011 and I’m still wondering where is this measurement tool? This is a tool that would make everyone’s life a little easier. We would be able to analyze Tweets in real time and give our clients quality insights such as: what tweets are working what tweets aren’t.
In the meantime, people have to rely on the many Twitter analytics tools that are out there such as: Klout, Twitalyzer and more. As for me, I will be waiting patiently, as if I’m waiting for my prom date while listening to True by Spandau Ballet and imagining my date is Jake from Sixteen Candles.
I digressed during the waiting period (December 2010, January 2011, February 2011, March 2011…).
In actuality, I will be researching other tools that are currently out. As, they all claim to be better than the last.
What are some of the Twitter analytics tools you use? And does anyone know the REAL release date of the “official” Twitter analytics?