Healthcare Checkup - September 2017

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of website demise.

VITAMIN B&P.

6 healthcare social media insights, with tips. Are you working in the world of healthcare social media? Here’s the perfect prescription for your digital properties. Just scan these six insights.  

5 doc training tips on patient-centered care. Did you know doctors wait an average of only 18 seconds before interrupting patients? Learn tips on understanding their mindset, physician empathy training and more to improve patient experience.

MARKETING SUPPLEMENTS.

Why the worst disasters can bring out the best in brands. While SE Texas begins its long recovery from hurricane devastation, one furniture store has transformed two of its locations into temporary housing for victims. Brands big and small can excel in a crisis, adding depth to consumer relationships.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

8 signs your website is past its prime. Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Take a hard look at your site for telltale signs of aging.

INDUSTRY PULSE.

Hurricane Harvey and how you can help. Special message from AHA President & CEO Rick Pollack on the around-the-clock response of hospitals and health systems.

5 ways virtual doctors can help during a natural disaster. Harvey puts the importance of telemedicine in a whole new light. See it from the eyes of this Houston virtual medical physician determined to help the stranded.

Less than 1 in 10 healthcare organizations treat consumer expectation as a “high priority.” New Kaufman Hall study points to five key insights around healthcare consumer-based strategies.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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