Healthcare Checkup - July 2017

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check out how to communicate with them as well as through videos, voice activated search, and patient education.

VITAMIN B&P.

Moms use social media to talk health coverage. Seen hashtags like #IAmAPreexisting Condition and #CSection lately? See why some frustration-venting moms are freaking out over proposed ACHA reform and how your brand might help them.

Healthcare marketing: Making privacy a priority for patients. While we love to share steps walked and medical triumphs, we want absolute control over our personal health data. What should your healthcare brand do to reassure that privacy is an absolute?

5 tips to boost video performance. Yes, video is hot, but only well-done video. Check out how you can make your healthcare videos outshine and out-click your competition.

MARKETING SUPPLEMENTS.

How to market to young Millennials.  It’s not all YOLO for the young Millennial, as this chronically stressed cohort worries about money, employment, even retirement.  Acknowledging and empathizing with their struggles can benefit your brand.

What you need to know about voice activated search and SEO. 50 percent of all searches will be voice activated by 2020. Is your brand ready?

INDUSTRY PULSE.

The Coalition to Protect America’s HealthCare just launched an ad campaign asking senators to protect the estimated 23 million Americans who could lose coverage under the AHCA. Running in 12 key states, the new TV spot queries, “Am I one of the 23 million? Is my family? My best friend?”

How hospitals use data for patient education. Speaking of personal health data, here’s an infographic that illustrates how to maximize data retrieval via pertinent patient education to boost outcomes.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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