7 ways you can write better blog titles.

7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to increase click through rates (CTR) and conquer the search engine results page (SERP), read on.

  1. Use these words.

    When it comes to the five w’s, headlines with the word “who” generate a 22 percent higher CTR than those without it. Clarification can also boost CTR. Bracketed clarification in your title, such as [Podcast] or [Video] perform 38 percent better than headlines without.

  2. Avoid these words.

    Readers won’t click on “amazing” content because they know it’s probably not. In a world of clickbait, readers are more choosy about what they read. Words like: amazing, magic, best, simple, secret, and trick, saw a decreased CTR. “Tip” saw a CTR drop of 59 percent, and “how to” dropped by 49 percent. Additionally, “why” saw a 37 percent drop.

  3. Don’t lie.

    Of course, this mostly applies to clickbait. Social media sites like Facebook are working to remove fake news and false articles from consumer feeds. While flashy advertisement might get more clicks in the short term, over time it creates a sense of distrust in the consumer. With more people catching on, clickbait could get users to avoid you for life.

  4. Promise something.

    A reader should know exactly what they’re getting from a title. It should give something, something the reader wants, and deliver it. If your topic is way out of left field, make sure you mention it in the title. A study of popular titles like Buzzfeed, Huffington Post and Vox revealed 67 percent contained an unknown new concept.

  5. Use numbers.

    Going along with gifts, numbers help the reader know exactly what to expect. How many tips do you need? Should you include five tips or 26? Surprisingly, odd number tend to increase CTR. In fact, research shows that we struggle to process more than nine items in a row. So nine or seven might be a good way to go.

  6. Make it eight words long.

    Often, we’re told to keep titles short and sweet. Yet an outbrian study showed that titles with eight words received a 21 percent higher CTR compared to other lengths. If you can’t make it eight words exactly, don’t worry. In a HubSpot study, 8-12 word titles got the most Twitter shares and 12-14 words received the most Facebook likes.

  7. Stand out and  fit in.

    “9 ways to improve your SEO.”  Or “How to market to Millennials.” We’ve all seen these before. But does that make these titles old news or seasoned veterans? There’s a tug-of-war with titles: the need to appeal to our audience vs the pull of being artistic. Fortunitely, you can do a little bit of both. You can be accurate and follow these tips while adding some flavor. Keep your brand persona in mind, keep it honest, and keep it fun.

Need more content tips? Take a look at 5 tips to boost video performance and what you need to know about voice activated search and SEO.

Comments

You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us