I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social marketing is all about. And because it’s only “sell” is to try to get us to change our behaviors or attitudes about something, it can be powerful when done well.
In this blog series, I will write about 21 creative social marketing campaigns I admire. If you have any favorite campaigns to add to this list, leave me a comment and link, and I will check it out. 
- Above the Influence
- Amnesty International
- American Stroke Association
- Boys and Girls Club
- Children’s and Adolescents Reference Center
- the truth
- Covenant House
- Invent Now
- Land Transport New Zealand
- Looking Glass Foundation
- My Sister’s Place
- Nike Foundation
- Parkinson’s Society Canada
- Partnership for a Drug-free America
- obesity prevention
- stop land mines
- thinkb4yourspeak
- Michigan Department of Community Health
- World Wildlife Fund
- United Nations Campaign
- United Way
Love the “Invent now” social
Love the “Invent now” social media campaign.
There is a great deal of
There is a great deal of enthusiasm and interest in using social media for public health communications, “but few research studies have examined its success in promoting and adopting protective health behaviours”. Check these 9 public health social media campaigns that engage people and have the potential to bring about awareness, education and change.