I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social marketing is all about. And because it’s only “sell” is to try to get us to change our behaviors or attitudes about something, it can be powerful when done well.
In this blog series, I will write about 21 creative social marketing campaigns I admire. If you have any favorite campaigns to add to this list, leave me a comment and link, and I will check it out.
If you’re not sure what’s the difference between social marketing and social media, check out my post on that subject.